PURO Poznań by Holloway Li
https://hoteldesigns.net/wp-content/uploads/2025/03/03_13_Lounge-Sofas-and-Rug-Moment_02-photo-copyright-PION-Studio-1024x640.jpg 1024 640 Meghan Taylor Meghan Taylor https://secure.gravatar.com/avatar/5f566c451c71851452e8e6806437ecfb98d3eb1dc4b9df7a897040dda0ff4e56?s=96&d=mm&r=gA decade old, and yet sparklingly new – step inside Poland’s PURO Poznań hotel, where the London-based Holloway Li studio has reconceptualised the ground floor…

Polish lifestyle hotel brand PURO is known for its design-focused hotels that prioritise natural and sustainable materials. Timeless, elegant and unique design is the cornerstone of each PURO hotel. Drawing inspiration from Poznan’s traditional craft heritage and the city’s rich cultural identity, Holloway Li’s renovation of PURO’s Poznan hotel blends contemporary furniture, soft lighting, and natural materials to create a warm, intimate atmosphere as hand moulded glass, sculpted limestone and glazed ceramics are paired seamlessly alongside contemporary furnishings.

Image credit: PION Studio
Situated in the city’s historic Old Town, PURO Poznan initially opened in 2014. The hotel features 136 rooms and a ground floor space with a reception area, lobby, conference rooms, and a restaurant. Holloway Li reimagined the existing ground floor, carving out new spaces through site-specific pieces to create a distinctive guest experience.
The brief centred around breathing new life into the existing interior whilst retaining elements where possible, in line with PURO’s sustainable philosophy and vision for the hotel. Holloway Li chose to introduce a natural material palette and focus on a series of new key elements that would have the most impact along a guest’s journey. The design aimed to create a warm and inviting scene for business travellers, tourists and locals.
PURO’s ambition to integrate local design and art into their projects was mirrored in Holloway Li’s approach. The renovation not only showcases the beauty of Polish craftsmanship but also plays host to a special collection of artworks from local artists, many with links to Poznan University, curated by PURO’s in-house art curator.

Image credit: PION Studio
Elevated by three sculpted limestone plinths, the reception desk embraces a gentle curve designed to welcome guests into the space. A hand-tufted rug sits in front of the desk, featuring an array of different patterns, colours and reliefs, taking design cues from the nearby public square. The linear desk iscomplimented by a Lambert & Fils pendant light which features a delicate glass tube resting on solid-stone and aluminium pedestals.
“We wanted to create an eye-catching moment as guests entered the hotel. The burnt red glazed tiles pop against the more subdued colour tones of the natural wall covering and light linen in the backdrop,” explained Grey Grierson, Project Designer.
The influences of Poznan’s industrial history can be seen in the design of the partition wall that frames the view into the lounge through a large circular brass cutout. The circular portal was inspired by the design language of high-speed trains produced in Poznan’s surrounding factories at the start of the 20th century.
- Image credit: PION Studio
- Image credit: PION Studio
The floor-to-ceiling windows in the hotel’s lounge create a peaceful and relaxed ambience. A mix of comfortable furniture including a pair of Fogia sofas, Holloway Li’s iconic T4 lounge coupled with Eileen Gray’s iconic side table and a large co-working working table with inlaid burl wood markings offer guests a variety of seating options to look out on the terrace greenery. The limestone plinth detail from the reception desk is replicated in solid oak for the planters which works to create intimate pockets within the open-plan space.
- Image credit: PION Studio
- Image credit: PION Studio
A private meeting room sits at the heart of the hotel with handmade glass windows informed by Poznan’s Art Nouveau townhouses and traditional crown glass. Holloway Li developed the decorative glass with the local manufacturer Riwal Ceramika i Szklo who produced the glass from handmade moulds to create the bespoke textures and forms. The meeting room table is lined with Mobel armchairs upholstered in a pale bouclé fabric while light blue timber framing and marbled cork panels tie the meeting room to the surrounding space.

Image credit: PION Studio
Serving contemporary Polish cuisine throughout the day, Nifty restaurant is furnished with ruby leather dining chairs from Eikund and long banquettes which line the edge of the room. The banquettes emulate the luxurious rail carriage interiors manufactured in Poznan in the 1920s and 1930s. An artwork by Piotr Łakomy which is part painting, part sculpture adds an unexpected textural dimension to the space. In the central part of the picture there is an aluminum nest, with an ostrich egg inside. Hung pendant lights stretch over the seating to offer gentle, diffused light above the glazed blue ceramic tabletops.
The corridor assumes a darker palette through deep earthy red tones and soft lighting. Each guestroom number was individually moulded and glazed by the local ceramic studio. The lift lobby wall is clad in staggered pale natural limestone, creating a shift from dark to light tones as guests move through the building.
- Image credit: PION Studio
- Image credit: PION Studio
- Image credit: PION Studio
The project also involved updating the hotel’s guest rooms. Intended to evoke a warm and homely atmosphere, the rooms are comprised of a natural colour palette and layering of soft textiles. The rooms feature a green datum with a rounded timber beading, a linear headboard and a solid oak bedside table. At the entrance to the rooms, a vibrant shower film with a gradient inspired by the experiential 1970s Polish glassware brings a lively touch of colour to the room. The suites feature limestone side tables carved from solid blocks which follow the curvature of the fabric headboard, bathing facilities and photography from contemporary Polish photographers.

Image credit: PION Studio
Who is Holloway Li?
Holloway Li was founded by creative Interior Architect duo Alex Holloway and Na Li. The studio’s built work covers a diverse catalogue covering retail spaces, hospitality and select private homes. Last year they launched their first furniture series in collaboration with Uma. Notable past projects include a reworking of advertising agency Mother London’s Shoreditch HQ; WunderLocke Munich and Bermonds Locke; a rooftop extension for the boutique hotel
The Hoxton and a new concept showroom for bathroom brand Coalbrook. Upcoming projects include a 280-room modular apartment hotel in Canary Wharf, and new hotels in China, Tokyo, New York and London.
Who is PURO?
PURO has 7 destination hotels across Poland, with upcoming expansion planned in Warsaw, Poland, Prague, Czech Republic and Budapest, Hungary. Notable design studios including Norm Architects, GamFratesi and DeSalleFlint have been working with the brand to deliver hotels that offer an eclectic, vibrant and sophisticated experience with a creative spirit that infuses each choice of art and design. The hotels offers a central location to rest your head and a social, cultural hub to call home.
Main image credit: PION Studio