JW Marriott’s entry into Spain with JW Marriott Hotel Madrid, offers a serene destination in a storied location, right in the heart of the city…
JW Marriott, part of Marriott Bonvoy’s global portfolio of 30 extraordinary hotel brands, has unveiled its first property in Spain with the opening of JW Marriott Hotel Madrid. Located in the cultural charm of the Canalejas zone, next to the dynamic and bustling Puerta del Sol, the luxurious new hotel sits in the heart of the city, moments away from prestigious art institutions and theatres.
“With each new opening, JW Marriott brings a legacy of luxury hospitality combined with the brand’s foundation of holistic well-being,” said Candice D Cruz, Vice President, Luxury Brands, Europe, Middle East & Africa, Marriott International. “JW Marriott Hotel Madrid captures the essence of the city and encourages guests to disconnect from stress and distractions so that they can focus on reconnecting with what matters most to them.”
Image credit: JW Marriott
The hotel is designed to offer a new standard of luxury, one that inspires guests to achieve balance and become present in body, mind and spirit. Every detail is curated to encourage guests to reflect and recharge. Whether it’s soaking in the striking views of the city from the privacy of the guestroom terrace, enjoying the botanical oasis of El Patio JW Garden where ingredients used by the restaurant and cocktail bar are grown, or indulging in the city’s gardens with a picnic of local produce arranged by the hotel, mindful moments can be found and created anywhere. Ingrained in the brand’s belief that true luxury is having the time and space to focus on what matters most – oneself – the new 139-guestroom hotel offers guests an inspiring urban retreat in the centre of the Spanish capital.
Image credit: JW Marriott
In addition to the large and fully equipped Fitness Room and Wellness Area, the property has designed special in-room experiences allowing guests to enjoy a personalised wellness journey during their stay. Yoga mats are available in all rooms and complimentary access through QR codes to video workouts and meditation practices allow guests to nurture their physical well-being. The bath menu, with special playlists and customisable light settings for sensory pampering of all five senses, turns each bathroom into a private spa experience.
Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral colour palette to ensure a relaxing environment. Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property.
Madrid’s essence is tied closely to its history and the evocative aromas of violets, tuberoses, carnations and roses that fill the city. JW Marriott Hotel Madrid has collaborated with the Spanish Academy of Perfume, paying homage to the building’s unique heritage and the city’s sensuous past, to create a fully holistic wellness experience that stimulates the senses.
To start, each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in. Guests then choose from one of five ‘Madrid scents’ which will then be placed in their wardrobe. Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep. In the Lobby, there is an exhibition featuring antique perfume bottles, books and essences, which guests can explore at their leisure. For those keen to continue their scent journey, there are olfactory ‘scent training’ workshops in partnership with the Academy which offer exclusive opportunities for guests to learn more about the city and their scent preferences.
Partnering with renowned Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept that elevates and subtly reinvents local flavour. Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers the ultimate expression in refined Spanish flavour. Served on dishes inspired by the beauty of perfume containers, each meal nourishes more than just the body, engaging all five senses to create an unforgettable dining experience that captures the essence of Madrid. Visitors can also sip and savour the city’s spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon.
Main image credit: JW Marriott
