Hilton and Vista Hospitality Group Partner have announced plans for Next Hotel Melbourne to join Curio Collection by Hilton as the first Melbourne property in the portfolio…
The latest addition to the Curio Collection by Hilton is the flagship property for Vista Hospitality Group, Next Hotel Melbourne. The property is a 255-key premium upper upscale hotel that has received design acclaim for its interiors and is located within Melbourne CBD’s prestigious 80 Collins precinct, home to high fashion and hospitality hotspots. It offers a refined aesthetic inspired by world travel and the local neighbourhood of Collins Street couturières, China Town, and the original site for the city’s Horse Bazaar.
The elegantly understated rooms, suites and Executive Lounge have cemented Next Hotel Melbourne as a commanding city base for discerning business and leisure guests. ‘La Madonna’ – a restaurant and bar housed within the hotel – has also achieved Chef’s Hat accolades.
Image credit: Next Hotel Melbourne
“We are thrilled to partner with Vista Hospitality Group for the first time to bring Next Hotel Melbourne into our unique Curio Collection by Hilton brand,” said Guy Phillips, Senior Vice President, Development, APAC ex Greater China, Hilton. “Curio Collection by Hilton is a global collection of hotels that are hand-picked to offer guests one-of-a-kind experiences, each with personalities unique to the city they call home. This signing is testament to our belief in ensuring we have a variety of brands in our key destinations that suit the divergent needs of today’s travellers and showcases our commitment to growing our portfolio of hotels in Australasia.”
Image credit: Next Hotel Melbourne
The addition of Next Hotel Melbourne to Curio Collection by Hilton will mark the third Hilton brand to enter the Melbourne market, joining Hilton Melbourne Little Queen Street and DoubleTree by Hilton Melbourne Flinders Street. In addition, it will be the second Curio Collection by Hilton property in Australia, joining West Hotel Sydney, Curio Collection by Hilton and a trading portfolio of 29 Hilton branded properties across Australasia.
Image credit: Next Hotel Melbourne
“Our renowned Next brand has allowed us to establish a unique business-meets-boutique property and joining the esteemed Curio Collection by Hilton is validation of Next Hotel Melbourne’s distinct style of hospitality,” commented Jordan Rodgers, VP Operations & Development, Vista Hospitality Group. “It also heralds an exciting new chapter for Next’s story, giving us the ability to leverage Hilton’s global loyalty program, Hilton Honors as well as Hilton’s powerful commercial engine.”
Vista Hospitality Group is a joint venture between Pro-invest Group and Next Story Group with Pro-invest the managing partner of a seven brand portfolio across 15 properties including luxury brand ‘Next’, and its flagship Melbourne hotel. Its market leading approach to hotel management provides for partnering with best fit global brands to bring operational advantages.
 Main image credit: Next Hotel Melbourne
