At ISH, Roca exhibits dedication to design, sustainability and the Mediterranean

Embodying simplicity, warmth, and the latest technologies, Roca’s 1,000-square metre architectural pavilion at ISH 2025 seamlessly blended material honesty, environmental awareness and a timeless architectural language.

Designed by Barcelona-based architecture firm Mesura, with whom Roca previously collaborated with for the 2024 Salone del Mobile in Milan, the ISH stand attested to Roca’s commitment to design excellence and forged the perfect place for the brand to present its latest collections and collaborations with world-renowned designers – not least Mesura.

Image credits: Roca

At ISH, Roca proudly introduced cutting-edge bathroom solutions that emphasise modularity, connectivity, prefabrication and advanced installation systems. And with a focus on sustainability and technological integration, Roca’s presence at the exhibition reaffirmed its role as a leader in the evolution of modern bathrooms.

The bathroom as a system

A core message from Roca’s installation was that the bathroom is often a very complex room, requiring much planning and high investment and that to do justice to its potential challenges, it must be considered, evaluated and appreciated from different perspectives; design, technologies, processes, usage behaviour, digital integration, sustainability and social relevance are crucial.

Image credit: Roca

In concrete terms, Roca has not only developed from a traditional sanitaryware manufacturer into a producer of complete designer bathrooms, but also offers the technology in front of and in the wall from its own company. Solutions for important sub-target groups and typical challenges in connection with the bathroom have also been developed in collaboration with designers, architects and scientists, for a fully rounded product offering. The product systems and new products shown at ISH are based on this idea.

New Meridian complete bathroom design by Altherr Désile Park

Alluding to Roca’s Mediterranean roots, Barcelona based design studio Altherr Désile Park has redesigned the Meridian bathroom collection to illustrate a more Mediterranean way of life.

A new edition of a Roca classic: the timeless design of the Meridian plays with the lightness of the arches and curves in which the square is inscribed. It shows the possibilities for combining ceramics, wood and steel in soft forms with a finely defined colour and surface code. It is a balance between warmth, softness and light: the aim is to create a contemporary design context that appeals to the majority in the 170 countries in which Roca is represented.

The cantilever-inspired Kay faucet collection by Stefan Diez

Munich designer Stefan Diez has developed the Kay faucet collection, which takes its inspiration from the architectural cantilevering and the bollards and cranes of harbour facilities (quay wall). It is no coincidence that the term ‘crane’ is used synonymously with ‘faucet’ in many languages (German, Swedish, Norwegian and Dutch) – ‘water crane’.

The Kay faucet by Stefan Diez | Image credit: Roca

Diez creates his dynamic forms from strictly geometric blocks, evoking associations with craftsmanship or the natural wear and tear of use. The Kay collection is complete and will be available as a modern design offering for washbasins, bathtubs, bidets and showers.

In-Wash Vorea: the latest smart toilet from Roca

At ISH, Roca introduced its latest smart toilet, the In-Wash Vorea, seamlessly integrating advanced features within a sleek and familiar silhouette. As a hallmark of Roca’s innovation, the in-tank versions eliminate the need for an external cistern, opening up entirely new possibilities for bathroom design.

Aquafy: a drinking water revolution

Ensuring access to high-quality drinking water is a global challenge. Roca’s Aquafy offers an innovative solution with a built-in drinking water filter integrated directly into a kitchen faucet. This eliminates the need for bottled water, significantly reducing CO2 emissions from transport and minimising plastic waste. Aquafy ensures fresh, filtered water straight from the tap – convenient, sustainable, and cost-effective.

Ohtake Collection: A legacy continued

Roca has a history of collaborating with renowned designers, and the Ohtake Collection exemplifies this tradition. Originally crafted by Brazilian architect Ruy Ohtake, the collection – famous for its organic, egg-inspired forms – showcases Roca’s expertise in ultra-thin ceramic designs. Following Ohtake’s passing in 2021, his son, Rodrigo Ohtake, has extended the collection with a new bathtub and additional washbasins; continuing his father’s legacy of sculptural elegance.

Avant: the space-saving toilet solution

The Avant toilet combines modern aesthetics with space efficiency, reducing installation depth by up to 20cm compared to conventional models. Available in wall-hung and floor-standing versions, Avant also offers electric and non-electric variants. The Avant-E model ensures a reliable flush even under low water pressure, while Roca Rimless Vortex technology guarantees a splash-free, efficient flush. Additionally, the Supraglaze coating simplifies cleaning. With a dual-flush option (4.5 l/3 l) and a soft-close seat, Avant redefines bathroom comfort and hygiene.

Targa basin-mixer in brushed brass | Image credit: Roca

Energy-saving faucets: sustainable innovation

As a global leader in bathroom solutions, Roca integrates sustainability into its designs. A highlight is the energy-efficient cold-start faucet system, which delivers cold water by default, unlike traditional single-lever mixers that start with pre-mixed water. This innovation conserves energy by reducing unnecessary hot water consumption, aligning with modern sustainability goals.

Smart connectivity and prefabrication

Roca’s exhibition stand at ISH emphasised smart connectivity and prefabrication with three key innovations:

• Roca Connect: a networking service integrating IoT technology with digital building management, ensuring efficiency and security in sanitary areas.
• Roca Installation Systems (RIS): offering prefabricated sanitary walls and shafts, streamlining installation processes and minimizing construction time.
• Roca Prefab: a modular construction solution addressing housing shortages, where industrially prefabricated bathroom modules arrive at construction sites just in time, optimizing efficiency and reducing logistical challenges.

Armani Casa: luxury bathroom collections

Roca continues its exclusive partnership with Armani Casa, presenting the latest evolution of the Armani by Roca bathroom collection. Designed for luxury accommodations, these refined bathroom solutions have been implemented in high-end hotels, condominiums, and exclusive residences worldwide. The collection reflects sophisticated elegance, merging Italian luxury with Roca’s renowned craftsmanship.