In the throes of Milan Design Week 2025, RAK Ceramics inaugurated its glittering Milan design hub, located in the city’s heart – Via Bogogna…
RAK Ceramics has officially opened its new Design Hub in Milan, located at Via Borgogna 8 – a striking 1930s building and a fine example of rationalist architecture. Designed by the architecture studio MMA Projects, the space seamlessly blends heritage with contemporary vision, offering an immersive experience that places design and innovation at its core.
Marking the fourth international flagship after Dubai, London, and Frankfurt, the Milan Design Hub is a strategic move for RAK Ceramics as it continues to assert itself in the global design arena. The new Hub is not just a showroom – it is a statement of intent: to become a premium partner for architects, interior designers, and contractors worldwide.
Image credit: RAK Ceramics
The Hub showcases the full breadth of the group’s brand ecosystem, including:
- RAK Ceramics, a leader in floor coverings and porcelain stoneware with an unparalleled portfolio of large-size slabs and sanitaryware collections that combine avant-garde design with cutting-edge material research.
- Elie Saab, the luxury fashion house whose licensed line with RAK Ceramics introduces refined surfaces and exclusive bathroom solutions.
- Kludi, the German tapware brand known for marrying precision engineering with elegant design across kitchen and bathroom fittings.
- RAK Porcelain, the tableware brand trusted by over 40,000 Ho.Re.Ca professionals globally for its style, durability, and versatility.
More than a display space, the RAK Ceramics Design Hub is conceived as a dynamic design laboratory – a place that inspires, informs, and supports professionals throughout every stage of the creative process. From residential to hospitality projects, the Hub presents curated lifestyle concepts through a rich array of materials, finishes, and technologies.
Visitors enter through an expansive glass portal into a double-height space that immediately immerses them in the world of RAK Ceramics. The brand’s most bathroom fittings. are featured here, including RAK-Skin, known for its tactile finishes; RAK-Remal, created by Jordanian designer Sahar Madanat; and RAK-Cloud, the elegant collaboration with Giuseppe Maurizio Scutellà. The latest Kludi faucets are also on display, seamlessly integrated within the design narrative.
Image credit: RAK Ceramics
A sense of theatricality defines the showroom, with back-lit arches spotlighting featured collections and the brand’s signature Maximus large-format slabs forming a kinetic backdrop. These panels glide along a custom track system, revealing a materials library wall with a wide range of finishes. A striking chandelier composed of 86 individual lights sweeps through the space in a luminous wave, visually linking the ground floor with the mezzanine level – echoing the fluid form of the Kludi-Asana shower installation.
The mezzanine functions as a creative co-working space, where architects and designers can collaborate directly with RAK Ceramics on bespoke solutions. Central to this level is a kitchen outfitted with 14mm Maximus countertop slabs and featuring the innovative CookingRAK induction technology. Additional tactile zones highlight new Kludi kitchen taps and pieces from the RAK Porcelain collection.
The journey continues to the basement level, dedicated to thematic product displays that emphasize the brand’s philosophy of complete interior solutions. Highlights include the monolithic elegance of RAK-Valet by Patrick Norguet, the Bauhaus-inspired RAK-Des with new colour options, and RAK-Batu, a collection in mica now available in a sculptural free-standing version. The collaboration with Elie Saab is also prominently featured, reinforcing the brand’s luxury credentials with an exclusive offering of high-end surfaces for bathrooms and wellness areas.
“It is with great enthusiasm that we bring the energy, experience and innovative spirit of RAK Ceramics to the heart of such a lively and dynamic city as Milan. The opening of our RAK Ceramics Hub represents a milestone in the story of our group and an important statement regarding the course we intend to take, that of becoming a go-to name in the design world,” said Abdallah Massaad, CEO of RAK Ceramics.
“We address designers as a Lifestyle Solution Provider, thanks to our complete and integrated product offering and global distribution: a promise that is reflected in the spaces of the new Design Hub in Milan.”
RAK Ceramics is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: RAK Ceramics
