Deutsche Hospitality launches MAXX by Steingenberger
https://hoteldesigns.net/wp-content/uploads/2018/03/maxx_property_image-3-1-1024x683.jpg 1024 683 Guest Author Guest Author https://secure.gravatar.com/avatar/70f59a2fd6e63f164e7a47b6987bbd542ebea82bbbc723da612b0c92bbae768e?s=96&d=mm&r=gDeutsche Hospitality is presenting a new hotel brand. MAXX by Steigenberger will be joining Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel in its portfolio in future. The group launched its new Deutsche Hospitality umbrella brand just under 18 months ago with the intention of instigating further hotel brands. This latest addition represents a robust continuation of the course of growth the company has embarked upon and targets a part of the market that was previously vacant.
MAXX by Steigenberger will occupy the upscale segment and thus fill an existing space between the brands Steigenberger Hotels and Resorts (luxury and upper upscale), IntercityHotel (upper mid-scale) and Jaz in the City (lifestyle). Deutsche Hospitality’s CEO Thomas Willms explained that the group was taking this step in order to make better use of the available opportunities and to accelerate growth. “Up until now, we have been operating with three strong hotel brands. Their positioning has, however, imposed highly restrictive requirements regarding the respective destinations, locations and properties. For this reason, we have regularly had to reject projects that were not a good fit for this portfolio. MAXX by Steigenberger possesses more flexible hardware standards and this provides us with the leeway we need to pursue qualitative and quantitative growth”.
The name affix “by Steigenberger” spells out the quality commitment which Deutsche Hospitality associates with the new brand. Clear stipulations aligned with the standards of Steigenberger Hotels and Resorts are in place for aspects such as service, staff and F&B. At the same time, however, the brand is able to embrace different destinations, locations and room sizes and the architecture of individual hotels. “The respective hotels are permitted to have their own character,” continued Mr. Willms. “The important thing is for each property to be coherent in itself. This gives owners and franchise partners the chance to achieve affiliation with Deutsche Hospitality via a modest rebranding investment, thus allowing them to benefit from our established sales channels and know-how.”
The brand launch of MAXX by Steigenberger is in line with the group’s strategy of striving for expansion both within its German language domestic base and in the burgeoning international growth markets. The new brand will act as a crucial lever for the generation of even more dynamism in this process. Specific negotiations for the first MAXX by Steigenberger hotels are already underway, and initial locations are expected to be announced shortly.








From her trademark, ocean inspired motifs, to geometrically inspired collections, these new works update the classic concept of the chandelier for the 21



Hidden in the heart of one of London’s trendiest Borough’s, on Southampton Row, it boasts a spectacular octagonal chapel alongside ornate ceilings, carved fireplaces, oak panelling and magnificently proportioned rooms, all cleverly complemented by a mischievously-talented redesign that adds elegant and unexpected new twists.
We have designers and hoteliers from the likes of Chocolate Boutique Hotel, CourtHouse Hotel, Blush International, Fitzroy of London, Four Seasons Hotels & Resorts, GLH Hotels, 33 Interiors, Alexander James Interiors, Associated Designers, David Collins Studio Ltd, Dawson Design Associates, EHG Home, Elegance interiors, GA Design, Gensler, Grimshaw, Inspired By Design, KCA International, M Studio, Nina Campbell, Oro Bianco Interior Design, Osborn Interiors, Rethink Interiors, Russel Sage Studio, RWD, Scott Brownrigg, SMC Design, Stern Graham Director, Tara Bernerd & Partners, The Plant, Twenty2 Degrees, Two Company Interior Design Ltd, UpCircle, Vallgren & Co Design Studio, Yoo worldwide, and many more.














Hamilton’s Project Team specified their Smart Lighting Control to create the perfect ambience in each room and area according to the time of day and guest usage. Each suite features 8 x 1-10V and 8 x 2A relay circuits with a DMX controller, which allows a series of lighting scenes to be programmed and set. In some of the bedrooms and en-suites, the DMX controls red, green and blue LED strip lights to create the perfect mood lighting and complement the décor. The lighting is activated by the hotel key card switch so that the appropriate lighting scene is activated when this is inserted.
To be in-keeping with the hotel’s stunning design, control plates and all other switches, wall plates and accessories were specified in a coordinated Linea-Scala design, finished in Satin Stainless with a Bright Chrome frame. The two-part design has a stepped edge for a classic and sophisticated look that fits seamlessly with the period property. There’s also a hint of the contemporary as the plate’s fixings are concealed using Hamilton’s patented four-point plate clipping system, CFX.
“We’re delighted with the finished restoration project,” says Danesfield House Hotel and Spa General Manager Anthony Cox. “We aim to offer each and every guest the best experience during their stay and although lighting control may seem like such a small part it can make a significant difference to a guest’s comfort. Every little feature counts, and the coordinated look Hamilton has provided in each of our bedroom suites reflects the quality and attention to detail that is synonymous with Danesfield House Hotel and Spa.”
The Cardiff hotel features 122 guest bedrooms and 122 bathrooms, with a Marco Pierre White Steakhouse Bar & Grill restaurant located on the roof of the building. The greatest attention has been paid to crafting unique spaces throughout the hotel that reflect the history and vibrancy of the Welsh capital. The guest rooms are themed ‘Made in Wales’, ‘Welsh Industry’ and ‘Music’, with each featuring local art and regionally-sourced natural materials to reflect the city’s strong legacy.







Maintenance
Lighting Controls

The true-to-life marble is 100% waterproof, non-porous and stain proof making it a preferred choice for bars and restaurants alike. Boasting an impressive range of over 100 exclusive finishes, 


The firm has, as you’d expected, paid a lot of attention to designer detail and has sought to combine location, atmosphere and world class restaurant to offer something for – in its own words – ‘even the most discerning of travellers’.
Indeed, guests in any of its 81 rooms can request to be collected from the airport in a chauffeured Tesla S car, which can be used again during their stay at the courtesy of the hotel.
All guestrooms have been given a sleek open plan design, complete with smart facilities, rain fall showers and premium mini-bars. Rooms overlook the social and epicurean hot spot of La Plaza, which comes alive at night.
Plush loungers are available at the beach, exclusively for Nobu guests, with service and a live DJ from the famous Ibiza hotspot El Chiringuito.


















The furniture material palette includes leathers, patterned textiles, and a combination of jewel and natural colour tones with dark bronze accents.










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Accompanying MPRO’s signature Chrome and Brushed Stainless Steel finishes, all four exquisite finishes are also presented across MPRO’s collection of coordinating accessories, which includes towel holders, soap dispensers and those finishing touches that complete a bathroom’s scheme.




Challenging the traditional concept of bathroom fittings, UNION has been engineered to provide unparalleled functionality and designed to make a statement. Presenting Italian artisan brassworking at its finest, each piece is cast, precision machined, polished and perfected to offer an elevated bathing experience. As the latest addition to Crosswater’s luxury collection, UNION offers a complete range of brassware that includes basin mixers, bath fillers, and an exposed valve with kit and shower head. Designed for the individual, UNION is being launched in four refined finishes that are offered across the entire collection. Timeless bright Chrome and Brushed Nickel work to add a touch of industrial elegance, whilst those seeking a design statement can opt for the on-trend Brushed Brass and Brushed Black Chrome finishes. All four unique surfaces are complemented alongside distinctive, knurled detailing that is expertly machined as accents onto each individual piece in the collection.


































































































































The hotel are keen to promote the work of travel intelligence platform Skift, whose research suggests authentic experiences are the bedrock of the modern day luxury seeker.




















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