Kaldewei Iconic World opens as bathroom solutions company invite architects, wholesalers and hoteliers into their world

    560 373 Adam Bloodworth
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    Kaldewei bathroom solutions have unveiled their Iconic World just outside of Cambridge, a destination for the brand which allows buyers “multi sensory” experiences with their products.

    At the four-storey brand development centre, guests will get a holistic understanding of leading bathroom brand, Kaldewei. Interactive elements will allow guests to test the durability of Kaldewei bathroom products, by doing things like throwing heavy weights onto their products to check for durability, and heating the brand’s signature steel enamel plate to over 1,000 Celsius with a Bunsen burner.

    The destination is aimed at architects, planners, wholesalers, hoteliers and residential developers keen to discover the latest bathroom innovations.

    Experience the Kaldewei factory first hand

    A showroom area will feature the brand’s bath tubs, sinks, and other appliances, while experts will be on hand to comment.

    There’s also a factory tour element combined into the Iconic World experience, where those guests interested will be able to tour part of the brand’s factory for insight into the production process.

    The brand are modernising traditional techniques

    Watch enamel being manufactured at high temperatures and learn how the brand are modernising traditional techniques.

    Franz Kaldewei build bathrooms from steel enamel for strength and quality. Their portfolio contains over 600 showers, washbasins and bathtubs. The brand have received over 150 design awards since their conception in 1918.

    Visit the Kaldewei website for more information, and to visit the Iconic World, go to Kaldewei, Kings Hall, St. Ives Business Park, St. Ives, Cambridgeshire PE27 4WY. Mon – Thur: 9 – 4, 9 – 2pm on Friday

    Adam Bloodworth / 08.02.2018


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