Experimental Marriott chain takes on the world

    1024 376 Toby Cruse
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    Marriott International’s experimental, ‘playful’ brand for younger travellers, Moxy, is set to expand its reach across 40 new cities by the end of 2020.

    Launching a new arm of the hotel in Stratford earlier this year, Marriott have currently opened three Moxy Hotels across the UK, as it continues to enter international markets throughout Europe, setting its sights on key destinations including France, Portugal and The Netherlands.

    The Moxy brand debuted in Europe in 2014 with the opening of Moxy Milan and has since grown to include 20 open hotels in destinations in Europe, North America, and the Asia Pacific regions, with over 90 properties in its development pipeline globally.

    The brand looks to define itself through its attitude rather than its price point, aiming to redesign the affordable hotel experience as it allows guests to work, play and connect whilst surrounded by bold design and contemporary style.

    With its vibrant lobby spaces based around an amped-up bar experience, cosy rooms with premium comforts, 24/7 self-service grab and go, ample plug-ins for personal devices and free Wi-Fi, Moxy aims to surprise budget-conscious travellers with a thoughtful, spirited and fun guest experience – giving them only what they want and nothing that they don’t.

    “Moxy was developed to respond to the changing needs of the next generation of travellers and it is this tailored experience that has made it so appealing to both guests and developers alike,” said John Licence, Vice President of Premium and Select Brands at Marriott International, Europe. “Moxy Hotels allow our guests to not take themselves too seriously, providing them with personalized experiences in a well-designed space that is surprisingly affordable, with the latest technology and plenty of social spaces that blend work and play.”

    Moxy is largely franchised, which drives rapid growth of the brand.  Owners recognize the brand’s value proposition offering quick entry to market, access to world-class global platforms and backing by Marriott Rewards, the industry’s leading loyalty programme.

    “Moxy is experiencing tremendous growth momentum driven by owners looking to maximize the value of their assets quickly with adaptive, re-use and conversion opportunities,” said Carlton Ervin, Chief Development Officer at Marriott International, Europe. “Moxy’s flexible design makes it a smart choice for owners, as it easily adapts to a range of development projects, including the transformation of unconventional spaces – a spice warehouse, historical office building or vodka factory, for example – into a stylish, disruptive hotel experience.”

    Toby Cruse / 06.03.2018


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