Marriott International ‘grow luxury footprint’ as they reveal massive 40 hotel roll out in 2018

    JW Marriott Baku - Henry Chebaane
    919 595 Adam Bloodworth
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    Marriott have revealed ambitious plans to extend their luxury footprint in 2018 with a giant 40 hotel roll out.

    Global Brand Officer Tina Edmunson has written a statement insisting Marriott’s luxury expansion understands the “global shift in perception around luxury”.

    “We are uniquely positioned to provide personalised and truly differentiated experiences that resonate with this next generation jetsetter,” she said.

    There are eight distinct brands within the Marriott portfolio. They include The Ritz Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION and JW Marriott.

    Marriott will launch in new territories in 2018 including Iceland, Nepal and Cuba

    JW Marriott - Marco Island

    If 40 new hotels sounds like steep growth, Marriot have some 200 hotels “in the development pipeline”, across the 60 countries currently represented by Marriott, and further afield, having taken on an extra 25 countries.

    Some of those countries include Iceland, Nepal, Cuba and The Philippines.

    Tina’s statement went on: “From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe.”

    Authentic experiences are the bedrock of the modern day luxury seeker 

    The hotel are keen to promote the work of travel intelligence platform Skift, whose research suggests authentic experiences are the bedrock of the modern day luxury seeker.

    Tina Edmundson agrees. She thinks “today’s global luxurian defies traditional stereotypes, moving far beyond the antiquated notion of ‘time’ being the ultimate luxury. Our guests are on a journey towards personal fulfilment, seeking meaningful and purposeful travel experiences that speak to their inner, idealized selves. Whether that be creating a signature dish at The Ritz-Carlton, Grand Cayman’s Culinary Studio, prioritizing wellness by tapping into on-demand fitness with JW Marriott’s Behind the Barre program, recharging in an over-water villa at The St. Regis Maldives or exploring one of the world’s most energetic cities through a W Insider.”

    Adam Bloodworth / 15.02.2018


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