Hotel Zetta, San Francisco (Patrick Goff)
The building is an existing 116 bedroom hotel in San Francisco, built in 1913. It had been recently purchased by Pebblebrook Hotel Trust and the new ownership group’s directive was to convert the asset from a upper mid -level product to a upper–luxury product that would be attractive to the area’s dynamic ‘Tech Market’ who focussed on Facebook, Zynga and…
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