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  • Starwood makes an effort to go green

    Daniel Fountain
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    Yesterday HotelDesigns reported on new environmental designs within hotel bathrooms and today it has been revealed that Starwood Hotels are planning to join with Conservation International(CI) in a bid to become more ‘green’.The hotel group said that the collaboration is an attempt to focus on setting and achieving environmental performance goals and creating awareness around environmental issues. As well as joining CI, Starwood’s CEO, Frits van Paasschen has also joined the CI’s executive council in order to create solutions that improve business performance whilst at the same time sustaining healthy ecosystems.

    Since becoming CEO in 2007, van Paasschen has championed Starwood’s environmental sustainability efforts and has worked with the company’s senior leadership to form a Global Citizenship team which is committed to delivering tangible improvements to the company’s environmental, social and business performance.

    Starwood said that across its entire portfolio it is rolling out initiatives that aim to conserve energy and water, reduce waste and enhance indoor environmental quality for Starwood guests and associates alike. Starwood’s boutique Element Hotels was the first major hotel brand to achieve a LEED rating.

    Van Paasschen said: “As a multinational company with 1,000 hotels in almost 100 countries,
    Starwood has the size, the scope and the spirit to positively effect environmental change. Along with supporting Conservation International’s incredible work, it’s exciting to share CI’s mission with our guests and partners around the world.”

    Daniel Fountain / 23.05.2010

    Editor, Hotel Designs

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