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    Daniel Fountain
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    Hansgrohe SE relies on pushbutton ease of operation and harmony of head and heart for the ISH 2013

    Every two years, the Black Forest-based bathroom and sanitation specialist Hansgrohe SE, takes the opportunity offered by the world’s biggest sanitation technology fair ISH in Frankfurt am Main, Germany, to present its many new products to a wider audience as a premiere event. “And it’s that time again: from March 12–16, 2013, our Axor and Hansgrohe brands will be presenting solutions for the bathroom at our 1,600 square metre stand in the exhibition hall in Frankfurt – solutions that represent real added value and will boost the quality of life of users every single day,” announced Richard Grohe, the company’s Deputy CEO. “How our head and heart can be in perfect harmony will be demonstrated by Axor with its new Axor Starck Organic collection. The collection combines a unique design with the responsible use of water, and it comes with an innovative, ergonomically sound operating concept. The latest milestone reached by Hansgrohe is the innovative Hansgrohe Select shower control system: there is no complex set of instructions – one stylish pushbutton is all that is needed for control of water sources with a simple click.” Pleasure at the push of a button
    The idea underlying the Hansgrohe Select technology: to evolve from twisting controls to simply pushing a button. And that goes for the entire product range. Pushing a button has become a perfectly natural way for us all to control various aspects and functions in our everyday lives. Just think of light switches, the telephone, or mouse buttons. So why not switch between the different jets in a hand spray, or between the different outlets in a shower system, also with the simple push of a button? Especially when it comes to controlling water in the bathroom, a reliable mechanical control will always be compared to complex, error-prone electronics. “With Raindance Select, the Ecostat Select thermostats, and an entirely new product category – the ShowerTablets with Select function – we have expanded the new operating concept to cover our entire range, and we look forward to launching a comprehensive burst of innovation at the ISH under the motto ´Pleasure at the push of a button´,” said Richard Grohe.

    At http://select-ish.hansgrohe-int.com you can explore the new world of Select products from the bathroom specialist Hansgrohe in advance. This platform will be revealing and introducing one by one the new products within the Hansgrohe Select range in the lead-up to ISH.

    Innovations for head and heart
    For the Axor Starck Organic collection launched in September 2012, the French designer Philippe Starck worked with Axor, the designer brand of Hansgrohe SE, to produce an innovative, organic-minimal design. It is reminiscent of shapes found in nature, it is sculptural yet highly ergonomic. The collection harmoniously blends in with the most diverse range of environments, enriching them with striking features at the same time.

    Just as innovative as the visual appearance are the latest technological developments, which result in a new kind of sustainable water use. The Hansgrohe spray laboratory has developed a new, luxurious type of spray especially for these washbasin mixers: it has an unprecedented low flow rate of only 3.5 litres of water per minute, yet without making any compromises in terms of functionality or convenience. On the contrary; soft yet voluminous water pearls give the generous spray a new sensuous feel. A unique feature is the intuitive, ergonomic operating concept, with separate controls for the volume of water and the temperature, allowing water and energy to be used economically.

    “Our new Axor Starck Organic collection sets new benchmarks in terms of innovation because it results in greater pleasure using less water, and because it makes operating a mixer easier and more convenient,” according to Philippe Grohe, Head of the Axor brand. “Axor Starck Organic demonstrates that it is possible to combine luxury and comfort on the one hand, and sustainability and the responsible use of resources on the other, in a single, outstanding solution. That is what we will showcase to sanitation specialists, architects and interior designers, as well as to end users, at ISH 2013.”

    Daniel Fountain / 12.03.2013

    Editor, Hotel Designs

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