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  • Professional new meeting point for architects, planners and designers on Fifth Avenue

    Daniel Fountain
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    Located in the heart of New York, on world-famous Fifth Avenue, the new GROHE Live! Center is a place of exchange, training and inspiration. On an area of roughly 15,000 square-feet, GROHE’s professional partners are provided support and advice and can immerse themselves in the innovative product universe of GROHE, one of the world’s leading faucet manufacturers. An exhibition of creatively designed and inspirational bathrooms and kitchens shows the many possible uses of the award-winning GROHE product ranges. Faucets for the bathroom and the kitchen as well as showers and WC actuation plates are displayed in a wide variety of different design styles. Visitors have the opportunity to test the products and to experience by themselves the perfect interaction between quality, design, technology and sustainability.

    GROHE Live! has a lot to offer to architects, project specifiers, designers and their customers also in terms of information and exchange. They have access to meeting rooms equipped with state-of-the-art technology in one of the world’s most important locations, where they can jointly discuss their projects, even on a global scale via video conferences. GROHE project consultants provide them with advice and assist them by drawing on their vast product knowledge and expertise. The center also includes various training facilities for designers, showroom staff and installers.

    GROHE Live! will serve as a central meeting point for architects and designers, where they can seek information and inspiration and, most importantly, the assistance they need to put their visions into practice,” said David J. Haines, CEO of Grohe AG.

    The first major event at the GROHE Live! Center was the opening ceremony on September 7. Paul Flowers, Senior Vice President Design of Grohe AG, welcomed the visitors and treated them to a look at the latest GROHE innovations: the Allure Brilliant faucet collection and the Power&Soul shower line.

    Following on from openings in Singapore and Beijing, the GROHE Live! Center is the third of its kind besides the existing GROHE showrooms in London, Paris and Milan. It is open to registered visitors from Monday to Friday.

    GROHE Live! Center
    160 Fifth Avenue, 4th floor
    New York, NY 10010
    Tel: 1-212-886-0530

    Daniel Fountain / 19.09.2011

    Editor, Hotel Designs

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