Last night, Hotel Designs was invited to Dusseldorf for the official opening party of Ruby Leni, the disruptive brand’s seventh property. Ahead of the theatrical opening scene, editor Hamish Kilburn lifts the curtain to get a closer look backstage…
Following the hotel group unveiling its aggressive expansion plans last year, Ruby Hotels has officially opened its seventh hotel. Ruby Leni, the group’s second property in Dusseldorf’s central district for the disruptive Munich-based brand.
Shelted within a former 19th century hotel which later housed the iconic Düsseldorfer Schauspielhaus theatre, the 170-key Ruby Leni enjoys a prime position not far from Dusseldorf’s famous Königsallee shopping boulevard and canal.
An expansive bar and rooftop terrace offers a stylish watering hole for guests and locals alike, while an on-property work space and library provide ample space for both work and relaxation. All guest rooms, which range in size from cosy ‘Nest’ rooms (13-15m²) to expansive ‘Loft’ rooms (23-38m²), showcase Ruby Hotels’ sleep-scientist-approved formula for an ideal night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
For guests in search of a longer stay, Ruby Leni offers RESIDENT rooms, which are more spacious and are equipped with a larger wardrobe, a small fridge and a coffee machine. Residents also get access to the residents’ kitchen and lounge. For longer visits, the hotel offers a special extended-stay rate, with significant price discounts for bookings of seven nights or more.
Drawing on both the surrounding area and the building’s creative past life, the design of the hotel is themed around the theatre world of the early 1950s, with antique furniture and artefacts providing a sense of place and history. Ruby Leni is in fact named after Helena from Goethe’s Faust; Gustav Gründgens’ groundbreaking production of the play premiered at the Schauspielhaus in the 1950s before it became a film classic.
As with all Ruby Hotels, a musical theme runs throughout the property with quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception. By night, regular live music events at the bar provide a stage for local musical talent, while by day the space serves as a relaxed space for guests to enjoy an organic breakfast as they listen to the sound of the hotel’s very own ‘Ruby Radio’.
Cutting-edge technology is displayed throughout the property; in each room guests can find a personal tablet PC and smartphone pre-loaded with Ruby Hotels’ carefully-curated Dusseldorf city guide, social media apps and unlimited data and calls to use throughout their stay. A state-of-the-art self-check-in system makes use of tablet computers to reduce check-in time to under one minute, leaving guests free to make the most of their time in Dusseldorf.
Just like the group’s other houses, the new hotel follows Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.
For example, a trendy communal space serves an organic, locally-produced breakfast without the need for a kitchen or chef, and instead of overpriced minibars and room service, galley kitchens, vending machines and ironing stations supply guests with all of their needs. Likewise, a modular design sees Ruby hotels occupying mixed-use and former office buildings in the heart of the city, rather than the traditional, prestigious addresses with sky high rents typically favoured by hoteliers.
Ruby Hotels first unveiled its unique concept with Vienna hotel Ruby Sofie in 2014, before opening two further hotels in Vienna, Ruby Marie and Ruby Lissi, as well as Ruby Lilly in Munich, Ruby Coco in Dusseldorf and most recently Ruby Lotti in Hamburg. In response to the success of these properties, the brand plans further openings including Ruby Lucy in London’s bustling Southbank in early 2020, as well as hotels in Zurich, Cologne, Frankfurt and Shanghai before the end of 2020.
Main image credit: Ruby Hotels