In spectacular fashion, as expected, Hard Rock Hotel London has opened its doors, adding 900 stylish rooms to the Capital’s hotel scene. Hotel Designs took a peak inside…
Positioned on the corner of Oxford Street at Marble Arch, Hard Rock Hotel London has arrived, catering to the needs of both business and leisure travelers from around the world. Designed by award-winning design firm Scott Brownrigg, the concept for the interior design was inspired from the heritage of the existing building, which was built in the mid 1700’s.
Drawing on the legacy of legends who stayed here in decades past, including Jimi Hendrix, Nina Simone, Stevie Wonder, Bob Dylan, Diana Ross and Madonna, the new venue pays homage to the site’s rich history through stylish interior design and carefully curated music memorabilia displays. It also is an inspiration to those who have yet to write their own story – Hard Rock Hotel London stands alone as a hotel haven for music lovers everywhere.
Hard Rock Hotel London accommodates two vibrant bars and a lively Hard Rock Cafe – the second Hard Rock Cafe to open in the Capital City. With 370 seats, the hotel’s Cafe is set to be the ultimate Central hang out. Combining elevated food and drink offerings with weekly live music performances that celebrate both local London and international talent, the Cafe offers an electric atmosphere, perfect for all occasions – from lunch meetings to after work drinks.
“As the original birthplace of Hard Rock, we are delighted to open a new hotel in London, the brand’s spiritual birthplace,” said Ian Fletcher, general manager of the hotel. “In true Hard Rock style, the property offers stylish and contemporary design, incredible in-room amenities, fantastic food and unparalleled service, with the thread that unites them all – music. We know all our guests have an unforgettable experience.”
Meanwhile, the 42-seat Lobby Bar takes its inspiration from the original art-deco style ceiling of the Lyons Corner House, which originally stood on the site in the early 1900’s. As well as celebrating the site’s unrivalled heritage, the bar embodies Hard Rock’s musical roots, with an abstract installation designed to reflect a master disc and record player. Memorabilia, in true Hard Rock fashion, is suspended in the bar from the walls through guitar strings to replicate a ‘larger than life’ fret board.
‘It has been a great experience working with two established brands, glh hotels and Hard Rock International,” said Kate Jarrett, Interior Designer at Scott Brownrigg who was also credited as a Hotel Designs 30 Under 30 earlier this year. “We have enjoyed collaborating with them to create a unique and sophisticated offer for the London market. Combining the history of the central London location with the iconic musical heritage of the Hard Rock brand.”
With venues in 73 countries including 184 cafes, 237 Rock Shops, 28 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognised companies – and the hotel brand’s most recent opening fittingly returns to where it all began.
Main image credit: Roberto Lara Photography