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Hard Rock Hotels

In Conversation With: Senior designer Kate Jarrett on Hard Rock Hotel London

730 565 Hamish Kilburn
In Conversation With: Senior designer Kate Jarrett on Hard Rock Hotel London

Since becoming a Hotel Designs’ 30 Under 30, Kate Jarrett, senior designer at Scott Brownrigg has completed the Hard Rock Hotel London. Sitting down with editor Hamish Kilburn, Jarrett talks job satisfaction, preferred materials and the challenges that come with being a young designer in 2019…

The early summer vibes are in full swing; the sun is out over the capital and its latest hotel, Hard Rock Hotel London, has arrived.

Upon entering, the hotel is humming with activity. Guests are soaking in the iconic memorabilia hanging on the walls, while locals gather around the bar enjoying a post-work refreshment or two.

The Lobby Bar feels like an apt place to meet Scott Brownrigg’s Kate Jarrett, the senior designer on the project, who earlier this year became a Hotel Designs’ 30 Under 30. “This started with a passion for illustration, something I studied before moving to Brighton University to study Interior Architecture,” she says. “I then started as an interior designer and I haven’t looked back. I have worked across several sectors but my real passion is for hospitality design.”

“We have used drumsticks to create unique lighting over the concierge desk.” – Kate Jarrett

The completion of the new 900-key hotel, which is located a stone’s throw from Oxford Street, is the perfect stage for the designer to amplify what has become a milestone moment in her career. “We drew inspiration from the history of music and specifically instruments themselves, breaking them down in detail seeing how they have been made,” she says. “This was an unusual take on the obvious theme of ‘music’ and we never lost sight of this unique brief in our design. For example, we have used drumsticks to create unique lighting over the concierge desk.”

Drumsticks used as lighting in the hotel's lobby

Image credit: Philip Durrant

The hotel’s walls are plastered with memorabilia that reference the legacy of legends who stayed in Hard Rock Hotels in decades past, including Jimi Hendrix, Nina Simone, Stevie Wonder, Bob Dylan, Diana Ross and Madonna. Balancing the history and heritage of the brand in a timeless style to avoid cliché moments was the first task for design firm Scott Brownrigg when confronting the motifs that will be sheltered in the new hotel. “We knew we had to represent the Hard Rock brand in an innovative way for the contemporary London market,” Jarrett explains. “The hotel scene here is competitive so we knew we had to create something that tied into London and Hard Rock’s music heritage, while still being completely contemporary.”

Contemporary bar

Image credit: Philip Durrant

The F&B structure at the Hard Rock Hotel London originally took its inspiration from the original art-deco style ceiling of the Lyons Corner House that original stood on the site in the early ‘90s. “Great F&B and bars are key to the success of a hotel as they offer a destination for non-hotel guests too,” explains Jarrett. “For that matter, the expectations of hotel customers on what they want from the hotel experience has also changed. They want it to feel like a home, workplace and a space to socialise; the brief is more open than it used to be.”

QUICK-FIRE ROUND

Hamish Kilburn: If budget was no object, what product would you include in a project you are currently working on?
Kate Jarrett: An incredible art collection

HK: Best thing about being a designer in London?
KJ: The constant source of inspiration

HK: Where is next on your travel bucket list?
KJ: Japan – it would be like an experiential mood board. I already have a list of places I want to visit

HK: Where was the last hotel you saw that took your breath away?
KJ: I recently visited the Beekman in New York, and it really impressed me. That central atrium is like something straight out of a 1920s novel.

HK: What does luxury mean to you?
KJ: For me it represents a space that I want to spend time in, a collection of pieces whether its furnishings, art etc. that make me feel like I can sit back and slow down.

HK: What’s the last item that will appear on your bank statement?
KJ: Most likely ASOS… or coffee, as I’m always running around at the moment!

Without a doubt, it’s her ability to let the project do the talking that has made Jarrett the designer she is today. But the challenges of being a young designer in 2019 are far deeper than simply securing projects, or belonging to a leading firm. “London has a lot to offer, however it also means that you have to shout louder, metaphorically, to get yourself heard and to stand out in the industry,” says Jarrett. “Platforms like the 30 Under 30 I find career-affirming as they enable us to get our names out there and really help to showcase the talents of young designers.”

With sustainability arguably as big a talking point as any other at the moment in interior design and trends, Jarrett is insistent, where possible, on using naturally sourced materials within her projects. “I really enjoy working with natural materials,” she says. “Specifically, I like working with the tactile qualities of natural timbers, stones and the effects achieves by a neutral palette.”

“Scott Brownrigg has been really supportive and encouraging with the projects I have worked on.” – Kate Jarrett

At the root of Jarret’s decisions and place in the market is a design firm that has incubated and supported the young designer’s creativity to ultimately develop better places to live, stay and work. “At Scott Brownrigg, we are all encouraged to enrich lives through the environments we design,” she explains. “Scott Brownrigg has been really supportive and encouraging with the projects I have worked on. As a young designer it can be hard to establish yourself in a company, but Scott Brownrigg has really been great at championing me every step of the way. We’re a friendly, social bunch so I have also make some great relationships with colleagues along the way which has really helped.”

Aside from the Hard Rock Hotel London, current projects that Jarrett is working on that on the boards are firm proof that she is anything but a one-trick pony in the race. “We are working on an exciting hotel project in Stratford,” she explains. “This area is having a surge at the moment with lots of new developments, particularly in the hospitality sector. There are also some further Hard Rock projects we are working on; it’s great to get repeat work as it means we are doing something right!”

The fresh and vibrant interiors that surround the new hotel that everyone seems to be talking about are a reflection of the designer that Jarrett is becoming, or arguably already become. Modest, calm-natured and enthusiastic, Jarrett is, in my opinion, a credit to the firm that has helped support her on her way.

Main image credit: Tash Busta Photography

MINIVIEW: Hard Rock Hotel London

730 565 Hamish Kilburn
MINIVIEW: Hard Rock Hotel London

In spectacular fashion, as expected, Hard Rock Hotel London has opened its doors, adding 900 stylish rooms to the Capital’s hotel scene. Hotel Designs took a peak inside…

Positioned on the corner of Oxford Street at Marble Arch, Hard Rock Hotel London has arrived, catering to the needs of both business and leisure travelers from around the world. Designed by award-winning design firm Scott Brownrigg, the concept for the interior design was inspired from the heritage of the existing building, which was built in the mid 1700’s.

Drawing on the legacy of legends who stayed here in decades past, including Jimi Hendrix, Nina Simone, Stevie Wonder, Bob Dylan, Diana Ross and Madonna, the new venue pays homage to the site’s rich history through stylish interior design and carefully curated music memorabilia displays. It also is an inspiration to those who have yet to write their own story – Hard Rock Hotel London stands alone as a hotel haven for music lovers everywhere.

Image credit: Roberto Lara Photography

Hard Rock Hotel London accommodates two vibrant bars and a lively Hard Rock Cafe – the second Hard Rock Cafe to open in the Capital City. With 370 seats, the hotel’s Cafe is set to be the ultimate Central hang out. Combining elevated food and drink offerings with weekly live music performances that celebrate both local London and international talent, the Cafe offers an electric atmosphere, perfect for all occasions – from lunch meetings to after work drinks.

“As the original birthplace of Hard Rock, we are delighted to open a new hotel in London, the brand’s spiritual birthplace,” said Ian Fletcher, general manager of the hotel. “In true Hard Rock style, the property offers stylish and contemporary design, incredible in-room amenities, fantastic food and unparalleled service, with the thread that unites them all – music. We know all our guests have an unforgettable experience.”

Image credit: Roberto Lara Photography

Meanwhile, the 42-seat Lobby Bar takes its inspiration from the original art-deco style ceiling of the Lyons Corner House, which originally stood on the site in the early 1900’s. As well as celebrating the site’s unrivalled heritage, the bar embodies Hard Rock’s musical roots, with an abstract installation designed to reflect a master disc and record player. Memorabilia, in true Hard Rock fashion, is suspended in the bar from the walls through guitar strings to replicate a ‘larger than life’ fret board.

‘It has been a great experience working with two established brands, glh hotels and Hard Rock International,” said Kate Jarrett, Interior Designer at Scott Brownrigg who was also credited as a Hotel Designs 30 Under 30 earlier this year. “We have enjoyed collaborating with them to create a unique and sophisticated offer for the London market. Combining the history of the central London location with the iconic musical heritage of the Hard Rock brand.”

With venues in 73 countries including 184 cafes, 237 Rock Shops, 28 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognised companies – and the hotel brand’s most recent opening fittingly returns to where it all began.

Main image credit: Roberto Lara Photography

Hard Rock Hotels to arrive in Barcelona

730 565 Hamish Kilburn
Hard Rock Hotels to arrive in Barcelona

Hard Rock International continues growing its European hotel portfolio, announcing the development of Hard Rock Hotel Barcelona…

The global brand, Hard Rock International, is set to bring its signature musical flair to the shores of Barcelona in a €200 million new hotel to be developed on the last available seaside plot in metropolitan Barcelona.

Construction of the 504-room hotel will begin in late 2019, set to open on the shores of Barcelona in early 2022.

“This is set to be another ambitious project for Hard Rock International, alongside ASG,” comments Todd Hricko, senior vice president and head of global hotel development at Hard Rock International. “Hard Rock Hotel Barcelona will bring the brand’s dynamic and vibrant hospitality to Barcelona’s Mediterranean Coast, injecting energy and world-class entertainment into the city’s hotel scene.”

The project is owned by ASG’s fifth real estate fund and will be operated by Hard Rock Hotels. It is the fourth project in ASG’s Spanish hotel development strategy following the dramatic surge in visitor growth in Spain.

Saul Goldstein, ASG’s founder and managing partner, said: “Our agreement with Hard Rock International is an important milestone for this signature investment. It’s our second collaboration with HRI’s renowned hospitality brand following the announcement on the opening of Hard Rock Hotel Madrid. The Barcelona project amps up our hotels’ development strategy in Spain, which targets opportunities in major visitor destinations with a shortage of rooms.”

Hard Rock Hotel Barcelona, which will be designed by B720 Arquitectos, will offer a stunning rooftop terrace and bar with swimming pool, two Speciality Restaurants, Lobby Bar with Grab and Go and Music Bar. Guestrooms will have luxurious private balconies overlooking the Mediterranean Sea.

The brand will bring a selection of its signature amenities to Barcelona, including a Body Rock Fitness Centre and a Rock Spa to keep the mind and body healthy, the Sound of Your Stay in-room music program, a Rock Shop and a Hard Rock Roxity Kids’ Club, providing entertainment for younger guests. The hotel’s seven meeting rooms and ballroom will cover 21,530 square feet of meeting and conference space to accommodate a variety of events and occasions.

Adjacent to the Fòrum beach and Marina in Sant Adrià del Besòs, with direct subway and tram access to Barcelona city centre, Hard Rock Hotel Barcelona will be near Parc del Fòrum and Parc de la Pau, a regular host of spectacular music events and festivals, some of which Hard Rock has previously organised.

Barcelona’s incredible climate, cultural heritage and easily accessible transport links have made this city one of the most visited in Europe. Filled with incredible entertainment and activities, the city is the perfect fit for Hard Rock’s next European venture.

Main image credit: MAAD Architectural Imagery /B720 Arquitectos

Hard Rock Hotel Davos launches the highest spa in Europe

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Hard Rock Hotel Davos, which opened in late 2017 and is located in the highest town in Europe, has just launched its much anticipated Rock Spa

Combining the power of music with an unforgettable wellness experience, Hard Rock Hotel Davos has launched Rock Spa. Bringing together key elements of spa, fitness, dance, and yoga, the new luxurious Rock Spa® will offer a 360-degree approach to wellness, encouraging guests to maximise their physical and mental potential in a fun and creative way.

By using natural materials such as stone and wood, the alpine environment is integrated into the Rock Spa®

Utilising the most evolved technology in wellbeing, the sumptuous 1000 square metre Rock Spa® will feature a series of thermal facilities. Including a 57 square metre main pool, the Kneipp Walk Pool, a whirlpool, several saunas, a steam bath and an exhilarating ice room.

By using natural materials such as stone and wood, the alpine environment is integrated into the Rock Spa®. The emerginC organic products used in the treatments are paraben-free and contain natural raw materials such as spirulina, kombucha, goji berries, white and green teas, aloe and food-safe algae.

The launch of the Rock Spa® will complement the hotel’s current wellness offering, Rock Om®, an in-room program yoga experience, energising the body and soul through the power of music. Rock Om® consists of three individual in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio, in addition to the Rock Om® landing page where guests and non-guests can follow along and flow.

With six treatment rooms, guests are encouraged to choose from the Rhythm and Motion signature treatments, the world’s first fully immersive music-centric spa menu utilising amplified vibrations, pressures and patterns, as the foundation of its rhythmic centric spa journey.

Image credit: Hard Rock Hotels

Luxury Bay Suite

London-based interior designer unveils ‘suite dreams’ in Malta

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Malta continues to be a hotel design hot spot as London-based designer unveils 29 luxury suites in Malta’s The Westin Dragonara Resort

With the arrival of a Hard Rock Hotel slated to open in 2020 and Zaha Hadid Architects winning planning permission to build the 31-storey Murcury House, Malta in the Mediterranean is fast becoming a hotel design hub. Ahead of these grand plans becoming a reality, the most recent hotel renovation is that of the suites of a hotel that first opened its doors in the late ’90s.

Conceptualised by London-based interior designer, Lynne Hunt, the 29 Luxury Bay Suites offer a light and airy design that promotes relaxation, renewal and spectacular views. Taking inspiration from the extraordinary location and the hotel’s passion for wellbeing, all design details champion the natural surroundings, featuring soft hues of Maltese limestone and the turquoise tones of the Mediterranean Sea.

Working with Westin and Marriott, Huny embraced the design ethos of a Westin resort with a biophilia approach to its interiors and design reference. “Our inspiration is the limestone rock of Malta along with the beautiful surrounding Mediterranean Sea,” Hunt explained.

The centrepiece of the Master Bedroom is the award-winning Westin Heavenly® Bed, tilted at an angle to face the window. Guests are invited to relax under the soft mood lighting and recharge with the soundtrack of the soothing ocean that drifts from the connecting terrace.

Image credit: The Westin Dragonara Resort

Overlooking the bedroom and sea beyond is the spacious and elegant ensuite, built with a free-standing bath and walk-in rainfall shower. As well as featuring an open-plan ensuite bathroom, an additional guest bathroom features in the suite, complete with a range of premium White Tea Heavenly Bath toiletries.

“The refurbished Luxury Bay Suites are an extraordinary addition to The Westin Dragonara Resort. The hotel overlooks the tranquil Mediterranean and these new suites really make the most of this unique vista,” said Michael Camilleri Kamsky, General Manager of The Westin Dragonara Resort. “Every element of the suites has been considered to help guests relax and re-energise, from the spacious design, to the unique food and beverage offering. We look forward to welcoming guests to experience the Luxury Bay Suites first hand.”

Other images of the Luxury Bay suites: 

The open plan living and dining space comes complete with a functional double sofa bed, seating area and kitchenette. Floor-to-ceiling glass doors lead out onto a private and secluded terrace, perfect for al fresco socialising and relaxing. Three of the suites offer two bedrooms, accommodating larger families or accompanying guests.

First opened in 1997, The Westin Dragonara Resort has been at the forefront of Maltese hospitality. Its latest renovation to the 29 suites reference Maltese culture in a soft, sublte and approprate way, mainly through clever colour schemes and Mediterranean-inspired art.