Sheraton brand “reinvents experience and design” with new guestrooms

Light, bright room features soft finishes and warm wood tones
730 565 Hamish Kilburn
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Sheraton brand “reinvents experience and design” with new guestrooms

Sheraton Phoenix Downtown has completed a renovation of 1,000+ guestrooms, which feature the brands reinvented experience and design… 

Evoking a timeless comfort that welcomes guests into a light and bright room, the new guestrooms inside Sheraton Phoenix Downtown feature soft finishes and warm wood tones.

Light, bright room features soft finishes and warm wood tones

The well-lit rooms are accented with black and metallic accents. A platform bed and crisp white bedding centres the space of curated furniture that feels reminiscent and as welcoming as a friend’s guestroom.

A houndstooth chair gives a pop of classic Sheraton pattern while the new 65-inch televisions are mounted to a noise cancelling, woven fabric paneling that make for statement wall. A height adjustable table makes a quick transformation to a standing desk through integrated height controls and a bench running beneath the tv provides additional sitting. The bathroom features a walk-in shower or bath surrounded by neutral porcelain walls while a light wood tone vanity and backlit mirror with modern polished chrome fixtures and black finishes complement the guestroom design.

Rooted in its community-forward ethos, Sheraton’s design approach embraces community-fluid spaces that feel warm and inviting from a statement bar serving coffee creations in the morning and spirited sips in the evening to restaurant concepts that satisfy both purpose and cravings. In addition to fresh guestrooms, Sheraton is also redefining what the hotel lobby is by making it downtown’s best-positioned co-working space, with everything from Community Tables with lockers and charging tabletops, to uniquely designed studios for groups of varying sizes.

Once unveiled in the Sheraton Phoenix Downtown, the luxury hotel will have completely revamped the guestrooms, food and beverage, programming, and a lobby which will be home to the property’s Club lounge.

Main image credit: Sheraton

Hamish Kilburn / 27.01.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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