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  • Ruby Hotels to open second Swiss hotel

    Amp by the side of white bed
    730 565 Hamish Kilburn
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    Ruby Hotels to open second Swiss hotel

    The 220-key hotel, which is yet to be named, will bring the Ruby Hotels brand’s ‘Lean Luxury’ philosophy to a central Geneva location…

    In the wake of the brand’s loud debut in London with the opening of Ruby Lucy, Ruby Hotels will launch its second Swiss property in early 2022 in Geneva.

    Amp by the side of white bed

    The new 220-room hotel will follow the launch of Ruby’s Zurich hotel in 2021 and forms part of an ambitious expansion plan to unveil a total of seventeen new properties by 2023.

    The new Ruby Hotel will be located right in the heart of the city, between the rue du Rhône and the rue du Marché – the two biggest shopping streets in Geneva. The hotel entrance will be in the famous Malbuisson Passage, with the Lake Geneva promenade just 200m away and the Geneva Old Town reachable on foot within a few minutes.

    “We will be able to exploit a previously unfilled niche in Geneva, one of the most stable hotel markets in Switzerland.” – Ruby Hotels’ CEO Michael Struck

    “This works because we base our design on the model of modern luxury yachts and confine our luxury to a relatively small area, simply omitting non-essentials,” explained Ruby Hotels’ CEO Michael Struck. “Our management methods are also quite different from the usual practice in the industry as we utilise our own technical solutions. We plan and construct in modular form, adopt a more centralised approach and make a consistent effort to automate procedures behind the scenes. This helps us to make a luxurious and unique hotel experience affordable for our guests. In this way, we will be able to exploit a previously unfilled niche in Geneva, one of the most stable hotel markets in Switzerland.”

    The hotel will be created from three existing buildings, one of which has a historic facade. The seventh floor will feature a roof terrace with an atrium at the centre, which will also be accessible from the public areas. The Molard tram station and bus stop is located in the immediate vicinity, which will provide the hotel with ideal access to local and long-distance public transport options.

    The property will house 220 rooms, ranging in size from cosy ‘Nest’ rooms (14-15 m²) to expansive ‘Loft’ rooms (21-23 m²), a stylish 24-hour bar, a communal work station and a library. All guest rooms will showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.

    Just like the group’s other houses, the new hotel in Geneva will follow Ruby’s ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential. 

    Main image credit: Ruby Hotels

    Hamish Kilburn / 16.03.2020

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