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  • Ruby Hotels arrives in London

    730 565 Hamish Kilburn
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    Ruby Hotels arrives in London

    The 75-Room, carnival-themed ‘Ruby Lucy’ brings the disruptor brand’s ‘Lean Luxury’ philosophy to the Southbank in London…

    Following the opening of Ruby Leni, and Hotel Designs’ exclusive interview with the brand’s Head of Design Matthew Balon, Ruby Hotels has arrived to London, opening its debut hotel on the Southbank.

    The new 75-room hotel, Ruby Lucy, forms part of an ambitious expansion plan for Ruby Hotels to unveil a total of eleven new hotels – including a second London property – by 2022.

    Enjoying a prime position on the Southbank’s Lower Marsh, Ruby Lucy’s interior design is inspired by the area’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel. Rich, dark tones meet bright brass accents and subtle stripes are accented with playful props including circus drums and juggling pins.

    Booth to look like a circus tent

    Image credit: Ruby Hotels

    Just like the group’s other houses, Ruby Lucy follows Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential. 

    For example, a hip communal space serves a healthy, locally-produced breakfast without the need for a kitchen or chef, and instead of overpriced minibars and room service, galley kitchens, vending machines and ironing stations supply guests with all of their needs. Likewise, a modular design sees Ruby hotels occupying mixed-use and former office buildings in the heart of the city, rather than the traditional, prestigious addresses with sky high rents typically favoured by hoteliers. 

    “This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services,” explains Michael Struck, Ruby Founder and CEO. “Every hotel is designed and developed individually, referencing local themes and stories. Thanks to proprietary technical innovations, we plan, build and organise ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralise as well as automatise processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price.”

    Located just a three-minute walk from Waterloo station, Ruby Lucy rubs shoulders with some of the city’s best-loved and lesser-known cultural gems. From theatres and galleries to concert halls and independent shops, the area buzzes with artistic flair and creativity.

    Ruby Lucy houses 75 rooms, ranging in size from cosy ‘Nest’ rooms (14-15 m²) to expansive ‘Loft’ rooms (21-23 m²) and a stylish 24-hour bar. All guest rooms showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.

    Image credit: Ruby Hotels

    A laid-back, contemporary design sees quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station.

    Founded in 2013, the group already operates eight Ruby Hotels, with 11 additional hotels either under construction or in the planning phase of construction. Also, with the Ruby Asia joint venture, founded in 2018, and following it’s London arrival, Ruby Hotels is expanding into new territories around the globe.

    Main image credit: Ruby Hotels

    Hamish Kilburn / 31.01.2020

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