Ruby Hotels‘ 10th property in Germany, which is slated to open in the spring of 2023, will shelter 1,700 square-metres of co-working space…
The 150-key hotel, which is slated to open in the spring of 2023, will be situated in Central Stuttgart’s Gerber Shopping Mall, and has been designed with both the modern traveller and the city’s locals in mind. For the first time since the brand launched in 2013, Ruby will combine its lean luxury philosophy for a hotel and a co-working space under one roof. The new urban hotel and ‘Ruby Works’ co-working space (with approx. 190 workstations) forms part of an ambitious expansion plan to unveil a total of seventeen new properties by 2023, which will include new properties in Munich, Hamburg and Asia.
It is the second time a Ruby Hotel has been integrated into a shopping mall and the first time actual retail space has been converted for this purpose. The challenging conversion work of the 8,000 metre-squared space is scheduled to start in the autumn of 2021 in collaboration with the Stuttgart architecture firm, BWK Architekten, and will be designed sensitively by the brands Head of Design, Matthew Balon.
“As a conversion of former retail space right in the heart of the city, the Gerber project represents a ground-breaking milestone for us,” commented Michael Struck, CEO and founder of Ruby Group. “We have created completely new room types for this project, adapted to the challenging floor layouts. The excellent location, high ceilings and unusual style of the building are a perfect match for our lean luxury philosophy and the project therefore represents an attractive new addition to the Stuttgart hotel market.”
All of the 150 guestrooms, from ‘Nest’ rooms to expansive ‘Loft’ rooms, will showcase the brand’s sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
Ruby, which currently operates eight hotels, will apply its signature lean luxury philosophy to the Gerber project; a location in the heart of the city that will soon connect locals and modern travellers together as the Ruby brand expands at rapid speed in Europe and beyond.
Main image credit: Ruby Hotels/BWK Architekten