On June 23, Hotel Designs hosted its first ever virtual conference. To kickstart Hotel Designs LIVE, sponsored by Technological Innovations Group, editor Hamish Kilburn welcomed tech influencer and the former presenter of The Gadget Show Jason Bradbury to discuss technology’s role in tomorrow’s hotel…
Following a warm welcome from editor Hamish Kilburn to officially launch Hotel Designs LIVE – and quick-fire Q&A round with the event’s headline partner, Technological Innovations Group – Jason Bradbury made a dramatic entrance, on a hover board (we wouldn’t expect anything less). The former presenter of The Gadget Show, who has built an international career as a futurology and tech-trends corporate speaker, took the microphone to start the conference’s debut session entitled: Technology’s role in tomorrow’s hotel.
“The last 10 weeks have defined the next 10 years of innovation.” – Jason Bradbury
Sponsored by Hamilton Litestat, the session started by Bradbury suggesting that the current coronavirus crisis – and indeed all cultural changes in the past – opened up an opportunity for new technology to be utilised in the hotel experience. Using the case study of Bainland Park, which is a luxury escape just a few miles from his home in Lincoln, Bradbury explained how the resort is redesigning its concept to dissolve the conventional public areas altogether. “Bainland Park is completely self-sufficient, ideal for the post-corona consumer, and the architecture and design really does set the scene,” he said. “Before lockdown, the owners were intending to renovate the public areas. However, as a result of the pandemic, and the change of consumer demands, they are now eliminating the the communal areas completely. What’s most interesting is that this change has been driven in the last 10 weeks alone.”
“Technology that offer peace of mind and wellbeing are going to be central to the buying experience from consumers.” – Jason Bradbury
Another case study that Bradbury referred to when predicting technology’s role in the future hotel experience was Eccleston Square, a tech-savvy boutique gem that sits in the heart of London. With the aim being to understand where technology is heading in hotel design, in 2019, Hotel Designs asked Bradbury to review the hotel 30 years in the future. “The technology in Eccleston Square is almost invisible, if you exclude the media lounge,” he explained, “which results in a seamless experience for the guests. However, post-pandemic, I wonder if in the future we are going to see more overt instances of technology [when it comes to cleaning], because that will make us feel safer as consumers.
During the seminar, Hotel Designs LIVE featured a PRODUCT WATCH segment, which allowed the audience to hear from key-industry suppliers within within the technology sphere to ultimately find out about the latest innovations and products that have appeared on the hotel design scene recently.
In part two (see below), Bradbury continued to explore, through technology lenses, what he believes will likely be the hotel of the future. In addition, he answered some tough questions on which piece of technology he believes should never have been invited, what tech item he simply cannot live without and how long he could go living without technology…
Born in the chaotic realms of the coronavirus crisis, Hotel Designs LIVE, sponsored by Technology Innovations Group, is Hotel Designs’ way to simply, meaningfully and virtually keep the industry connected while keeping the conversation flowing. Bradbury’s future-gazing session, where he predicted technology’s evolution in the hotel experience, kickstarted a full day of insightful talks and panel discussions on topics such as Public Areas, Sleep and Wellness, which will all be published shortly.