Soho House: A sneak peek of upcoming openings

Render of lounge inside Soho Beach House in the Caribbean
730 565 Hamish Kilburn
  • 2
Soho House: A sneak peek of upcoming openings

Soho House, which shelters members-only Houses targeted towards ‘creative souls, has unveiled renders and details of projects that are expected to open this year. Editor Hamish Kilburn explores…

Render of lounge inside Soho Beach House in the Caribbean

Following a challenging year for all sectors in hospitality, Soho House, which was founded in 1995 by Nick Jones, has emerged from the pandemic with a teaser that showcases an optimistic year – with six new Houses that will soon become part of the members-only brand’s ever-growing footprint.

Aside from opening its first property in 1995, key milestones include the brand’s first countryside property (Babbington House in 1998), its arrival in the US (with the opening of its first property in New York in 2003), the brand’s venture into Europe (with the opening of its Berlin property in 2010) and the brand’s first opening in Asia (both in Mumbai and Hong Kong in 2019).

Fast-forward to the present day, and as the brand’s 27 Houses are awaiting the return of modern travellers, we take a look at the new destinations and Houses that are expected to open this year.

The Strand, London – coming soon

Just down the road from the original House – 40 Greek Street, Soho, London – 180 House, which will be located on The Strand, will become the brand’s 10th property in London. Just a short walk from Somerset House, the property will shelter a club, three floors of co-working space, and a rooftop pool with views of Westminster and St Paul’s Cathedral.

Canouan – opening Q1, 2021

The opening of the brand’s property in Canouan will mark its arrival in the Caribbean region and will be located on the secluded island of Canouan, which is part of St Vincent and the Grenadines. The renders of the 40 bedrooms and a gym show a paired back design that celebrates barefoot luxury and the authentic charm of the Caribbean.

Tel Aviv – opening spring, 2021

Located in a former convent in the historic Jaffa neighbourhood, the property will feature a pool, terrace, and 24 stylish bedrooms expected to reflect the life and soul of the destination.

Rome – opening summer, 2021

In recent months, there has been a lot of development interest in Rome – with brands such as Rosewood and Bvlgari Hotels also announcing debut arrivals excepted in the next few years. Located in the San Lorenzo district, the debut Soho House property in Rome – the brand’s seventh property in Europe – will shelter 49 bedrooms and 20 apartments, with unparalleled views stretching across the Eternal City from its rooftop, terrace and pool.

Paris – opening summer, 2021

For a brand that is known for amplifying creatives (connecting travellers and locals alike) in thriving neighbourhoods, it makes a lot of a business sense for the members-only lifestyle brand to expand its portfolio with a property in Paris. In the former red-light district of Pigalle – steps from the 19th-century cabaret Moulin Rouge – the brand’s property in Paris will shelter 35 bedrooms, a gym, and a courtyard garden overlooked by a pool terrace.

Austin – opening summer, 2021

On South Congress Avenue, Soho House Austin will become the brand’s first property in Texas and the 10th Soho House territory in North America, and will feature a rooftop pool, 46 bedrooms, and a members screening room.

Since you’re here…

More than 40,000 readers per month enjoy the content we publish on Hotel Designs. Our mission is to define the point on international hotel design, and we are doing that by serving relevant news stories and engaging features. To keep up to date on the hottest stories that are emerging, you can sign up to the newsletter, which is completely free of charge. As well as receiving a weekly round-up of the top stories, you will also access our bi-monthly HD Edit –staying ahead of the curve has never been so easy!

Click here to sign up to our newsletter.

Main image credit: Soho House

Hamish Kilburn / 02.03.2021

Share

  • 2

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.