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  • INDUSTRY INSIGHT: Designing fitness spaces after the pandemic

    730 565 Hamish Kilburn
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    INDUSTRY INSIGHT: Designing fitness spaces after the pandemic

    Hotel Designs continues putting ‘Spas’ under the spotlight by asking Flair Studio how the design of fitness spaces will change post-pandemic…

    The fitness industry has been badly hit as a result of the COVID–19 spread and in the current situation it is exploring innovative ways to save itself from being irrelevant through online apps and zoom sessions from home.

    And while training equipment sales for the private consumer are booming, gym clubs, fitness and wellness studios are all going to remain closed for the foreseeable future.

    In fact, going to a club and exercise is no longer safe for obvious reasons as people couldn’t use the same equipment unless everything is wiped out, the air conditioning is turned off and some distancing measures are put in place.

    The current situation could give designers the opportunity to reimagine the fitness experience and the spaces in which it will take place after the Virus has become more contained and manageable. Obviously, exceptional hygiene measures have to be put in place and paired with air treatment systems which favour the usage of outside air ventilation and the increase of air exhaust.

    empty fitness studio

    Image credit: Pixabay

    At the beginning, design opportunities will probably start from smaller, independent and community integrated boutique fitness centres rather than the larger clubs. This is also due to most of the large clubs being usually located into dark basements wit forced air systems and artificial lights, something that was well epitomised by Simon Rawlings, creative director at David Collins Studio, even before the lockdown: “I want somewhere that feels inspiring,” he explained. “I don’t want to work out somewhere that’s like a nightclub but spend time somewhere that’s calming. I like daylight – it soothes my brain.”

    Another important design aspect will be to bring in residential elements into these spaces not only to smooth the transition and create a sense of comfort but also to provide wellness experiences that the users can feel their own. As personal training and one-to-one sessions will be probably more common during the short term, the environment will focus more on authenticity, easiness, intimacy and understatement, rather than on brand awareness and bold, theatrical features.

    I am sure people will go back to exercise together at some point as doing the same work out from your living room can become a bit boring and the weather to exercise in the park can be unpredictable.  I am also confident that initially, smaller boutique wellness and fitness centres which are more integrated within their communities will be able to regain business sooner by reconnecting with their customers and delivering a more comforting ant authentic experience.

    Flair Studio is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

    Main image credit: Pixabay

    Hamish Kilburn / 04.05.2020

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