With the UK hospitality industry drastically adjusting its strategy during lockdown, Hotel Designs takes the opportunity to re-connect with one of the world’s most prestigious hotel brands, Dorchester Collection. Editor Hamish Kilburn speaks to Robert Whitfield, the brand’s Regional Director (UK) & General Manager of The Dorchester…
For centuries, Mayfair’s leafy Park Lane has been the epicentre of London’s luxury hospitality scene. At present, though, the streets are bare and the extravagant entrances into opulent lobbies and extraordinary lifestyles remain (for the time being at least) sealed shut – and its not the kind of lock-in one is familiar with.
Among the five-star (currently empty) shells stretched along the east side of Hyde Park is The Dorchester, an iconic place that really does define its destination. Since its grand opening in 1931 – the same year the Empire State Building was completed in New York – the hotel, designed by architects William Curtis Green and Sir Owen Williams, has been setting new standards in premium hospitality.
89 years from when the famous doors first opened, the hotel stands majestically as ever having adapted sensitively to meet the demands of modern luxury travellers while also retaining its illustrious character. However, it, along with the rest of the hospitality industry, is facing unprecedented times, as the COVID–19 pandemic sends hospitality into paralysation.
To learn more about what the hotel is doing during lockdown, as well as celebrating its recent successes, I speak to the man at the helm, Robert Whitfield, who is the Regional Director UK of Dorchester Collection and General Manager of The Dorchester.
Hamish Kilburn: Robert, can you tell us a bit more about how The Dorchester is coping during the global health crisis, and how are you staying connected with your community?
Robert Whitfield: There is no denying that the global crisis has hit everyone hard, and sadly the hospitality industry is one of the worst to be affected. However, what it has re-affirmed for me is the true connection our team members have, keeping morale high and each other in good spirits. If you work in hospitality you have a natural instinct to want to be around people and make them feel at home, it’s in our DNA. So, we have channelled that passion into further helping our community.
The Dorchester is very proud to have established an ongoing partnership with Manorfield Primary School in East London, working closely with pupils and staff on a number of initiatives since 2019, including helping raise funds to go towards developing their learning kitchen and donating furniture for areas of the school. As part of our continued partnership and as a response to the current global health crisis, we are providing chefs from The Dorchester’s staff restaurant to cook for the faculty and children of parents who are part of the essential workforce. We are also offering recipe classes to the pupils of the school to help keep them engaged and interested in cooking.
Every evening, The Dorchester illuminates in bright blue as a ‘thank you’ to the NHS and essential workers. Employees of The Dorchester, 45 Park Lane, and Coworth Park have pledged their support to the NHS and are assisting in the donation and distribution of food and necessary supplies to those impacted by COVID-19.
Executive chef Stefan Trepp and executive pastry chef Daniel Texter, along with chefs Jordan Champions and Sanjam Nagpal, handcrafted Easter Eggs for distribution amongst patients and staff of Great Ormond Street Hospital to help them celebrate the Easter weekend.
Dorchester Collection has also donated £25,000 on behalf of its UK hotels to Hospitality Action, a non-profit who supports hospitality workers who are in need and to help feed their families. Several colleagues have also signed up to the Golden Friends scheme via Hospitality Action and are making regular check-in calls to hospitality retirees in isolation due to the crisis.
HK: How do you stay connected to guests when they aren’t able to physically come to visit the hotels?
RW: Several of our team members have fostered great relationships with our guests over the years and are in regular contact with them via calls and email. We are also engaged with our most loyal guests to keep them in touch with news and updates from the hotel.
One of the best ways for us to stay connected to our guests after they have stayed with us is through our social media platforms. We are transferring our team’s talents online, showcasing our chef’s recipes and how-to’s, as-well-as expert tips from our sommelier or florist. This is a fun way for our social community to still see the smiley faces of some of our team members and hopefully learn a thing or two.
HK: What is your favourite luxury item that you own?
RW: My MGB sports car
HK: What was the last hotel you stayed in and what was the purpose of the trip?
RW: The Pendry in San Diego meeting up with my kids for the Presidents Day Holiday weekend.
HK: In three words, can you describe the Dorchester Collection family?
RW: Caring, passionate, fun-loving!
HK: What superpower would make your job easier?
HK: Why is Britain such a hub for luxury hotels?
RW: The hospitality sector contributes hugely to the British economy, with the hotel industry in particular a significant contributing factor. The growth of the hotel market over the last few years here, and indeed looking at what’s to come over the next couple of years, clearly demonstrates how important Britain, and London in particular, is a world class destination for leisure and business travellers.
“You also cannot deny that certain charm Britain has, which lends itself perfectly to hotels at the luxury end of the market.” – Robert Whitfield, Regional Director UK & General Manager of The Dorchester.
It makes sense, then, that some of the world’s most renowned luxury hotel brands are opening their doors in Britain. You also cannot deny that certain charm Britain has, which lends itself perfectly to hotels at the luxury end of the market – travellers are drawn to the rich history and heritage of a quintessentially British experience. Combine that with the fact that Britain occupies a vibrant position on the world stage and it’s a winning destination for the luxury traveller.
It is not just London at the forefront of luxury hospitality; across the country you have the best hotels in the world. Coworth Park in Ascot celebrates its 10 year anniversary this year and from the moment it opened became one of the world’s best country house hotels and remains at the top a decade later.
HK: How does The Dorchester differentiate luxury on the London hotel scene?
RW: There are many hotels that claim to provide the best in luxury, whether it’s the biggest pool, or most expensive wine list, but for The Dorchester our definition of luxury is: service. How do you feel when you come to stay with us? How can we go above and beyond what you were expecting? That is what is most important, everything else is just a given, and for us to be world leaders in service really is a testament our talented people.
HK: How has luxury changed since you started in hospitality?
RW: The biggest change has to be the level of competition, especially in London where all the global luxury players want to have a presence. And that’s a good thing. It has kept London’s hospitality scene at the top of its game.
Luxury used to be about the physical elements of a hotel. The décor, the facilities and this has evolved away from the material to the experiential. Personalised service and recognition is more valued. The guest is also more sophisticated and knowledgeable. Search engines allow access to so much information our team members need to stay up to date and have an intimate knowledge of the very best experiences that might appeal to our guests.
We look for ways to surprise and delight our guests with small and meaningful touches. Often, it is the small things that make all the difference.
“Before I started my role at Dorchester Collection I spent ten years at the Four Seasons Resort Hualalai in Hawaii, and prior to this I worked for the company in California and Nevis in the Caribbean.” – Robert Whitfield, Regional Director UK & General Manager of The Dorchester.
HK: How has travel enriched your life and made you into the hotelier you are today?
RW: I have been lucky enough to work in some of the most beautiful places in the world. Before I started my role at Dorchester Collection I spent ten years at the Four Seasons Resort Hualalai in Hawaii, and prior to this I worked for the company in California and Nevis in the Caribbean. Having that experience, learning how other countries approach service and operate day-to-day, has really helped inform my management style here in London. I was able to travel to a wide variety of locations from Bora Bora, to Bali, to Jackson Hole in Wyoming to the snowy peaks of Whistler.
I have developed an appreciation for different cultures and for diversity and the strength that this can bring to a business. It has also told me that service is about humility and caring for others. I am so proud to have worked with some extraordinary people who have shaped my career and taught me so much. Many lessons have come from my bosses, but also from the employees I have worked with.
HK: There has been a huge buzz around the re-launch of The Grill at The Dorchester. Why did you choose to relaunch?
RW: The Grill has been an integral part of The Dorchester since the opening in 1931, in order to keep the restaurant busy you need to ensure its identity and offering is relevant to your guests. We appointed Tom Booton, who happens to be our youngest ever head chef of The Grill, to lead the next chapter of the restaurant, supported by a fantastic team of fresh talent. The idea of creating an experience that would juxtaposition away from people’s more traditional expectations of The Grill at The Dorchester was exciting and Tom was the perfect catalyst that made this come to life.
Our aim was to create a more relaxed dining experience for guests through the development of new menus and a series of interior updates. The most prominent interior change is our statement ‘Pudding Bar’, which adds an element of theatre to the dining experience. Guests are invited to dine here for their final course to watch the pastry chefs in action.
HK: How will the newly adapted restaurant embrace the legacy of the 89-year-old hotel while also reflect the future of luxury F&B offerings?
RW: Our rich past matched with our ability to embrace ‘the new’ is deeply rooted in The Dorchester’s culture, and our guests are charmed by that.
At its core, The Dorchester has always been a hotel to celebrate. The new chapter of The Grill is no exception, and Tom’s dishes alone are a reason to come back to visit. Original features of the restaurant have remained, but new elements such as The Grill Bar, with a cocktail menu by award winning senior bartender Lucia Montanelli, and the Pudding Bar concept offer something new.
HK: You have, for the first time, a physical florist boutique within the hotel. Can you tell us more about this project?
RW: The Dorchester has become world-famous for its floral arrangements, all to the credit of our in-house designer florist Philip Hammond and his fantastic team. It is also a place of celebration. Guests come to celebrate, birthdays, anniversaries and all kinds of milestone moments in their lives. Flowers are a wonderful sign of celebration. We wanted to create a physical space where guests and visitors to the hotel could buy flowers and we found the perfect spot at the entrance to The Promenade.
We coincided the boutique opening with the launch of ‘The Dorchester Rose’, which is a really beautiful new variety of rose. The rose took seven years to make and was created by Meijer Roses, a family company with a long tradition of creating the highest quality roses who selected The Dorchester to carry the name of this new variety. The rose now fills the entirety of The Promenade and the colour is perfect to complement the interior tones of The Dorchester.
Main image credit: Dorchester Collection