Hotel Designs learns more about how textile brand Backhausen is doing more than its bit, by designing non-medical masks, during the fight against the spread of COVID–19 coronavirus…
As COVID-19 started to spread around the globe, businesses in all industries started adjusting to the “new normal” by assessing core functions, as well as contributing and assisting positively to their communities.
Backhausen became conscious of the need for non-medical face masks in early March 2020, after the COVID–19 pandemic hit the company’s home country of Austria and other parts of the world. The company wanted to do something significant for its community – something that would take advantage of its expertise and craftsmanship and would benefit other people and businesses without forgetting about the environment and the planet.
“Our design and production teams adapted the manufacturing facilities at our textile mill in Hoheneich, in the heart of picturesque Waldviertel, to create a new quality fabric,” explains Maria Florencia Caruso from the brand. “We have carefully selected premium quality cotton yarn that is ÖKO-TEX certified and developed a 100 per cent cotton fabric that is sustainable and durable for reusable non-medical masks for everyday wear.”
The company has designed a mask that provides comfort, protection and is aesthetically pleasing. The double overlap in the design allows the mask to be worn comfortably with glasses. The double tie bands allow the mask to be adjusted and fitted for wear.
Its aim has been to create a mask that is washable, comfortable, sustainable and customisable, from the beginning of its development. Backhausen’s mask is for individual customers, and the retail, hospitality and service industries. “We encourage and aspire to create a more comforting and assured return to the work environment and make this “new normal” less daunting and intimidating for everyone,” added Caruso. “At Backhausen, our strength and value has always been to provide flexibility, as a business and with our fabrics. The masks have been designed, focusing on their seamless incorporation into everyday business, with an option for customisation. The masks can be customised by colour and/or logo designs can be either embroidered or woven on the fabric.”
During these difficult times, Backhausen is donating €1 for every mask sold to the Austrian charity Lebenshilfe. This charitable organisation supports more than 11,000 people with pre-existing medical conditions and intellectual disabilities at 500 locations throughout Austria. The charity aspires to re-establish their independence after the COVID–19 pandemic, which has been so disruptive to their day-to-day lives. It will enable people with disabilities to select their own development opportunities in all phases and areas of life, reshape their lives independently, choose their support freely and take advantage of social offerings confidently and in line with their personal needs.
Please contact firstname.lastname@example.org or call +43 2852 502 for the purchase of face masks, (minimum pack of five), for larger quantities and for customisation enquiries. From May 13, 2020, the non-medical grade masks will be also available for purchase at Backhausen’s Design Shop.
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Main image credit: Backhausen