Ahead of Sleep & Eat 2019, editor Hamish Kilburn speaks to acclaimed designer Marcel Wanders to understand how he hopes his new collection and collaboration with bathroom manufacturer Laufen will create long-lasting poetry in the modern bathroom…
Designing interiors and designing an interior design product are two very distant things that should not be confused with the other. They both require two separate methods, and most of the time, two separate designers.
For an individual to be able to effortlessly switch between the two disciplines shows great versatility, creativity and passion. Combine these three elements together and you have something close to Marcel Wanders’ drive, determination and dedication when it comes to creating timeless interiors. “Designing a product is much like creating a new word in an empty sentence,” Wanders explains. “Depending on how the words are curated will determine the dynamics of the sentence, and in effect, the quality of the poem it becomes. I love seeing what sentences and poems designers will create with my empty words.”
“I wanted The New Classic to break into a new territory, which I think makes it interesting.” – Marcel Wanders.
If Wanders’ latest collection was to be described in one word only, he would use simply the adjective of ‘contemporary’, which balances both sides of the coin when it comes to sensitively depicting the delicate, classic lines with modern architectural details that seems to be the DNA strand within all the pieces in Lauren’s The New Classic collection, which first previewed in Milan earlier this year. “I wanted The New Classic to break into a new territory, which I think makes it interesting,” Wanders explains.
The collection, which makes its UK debut at Sleep & Eat 2019, is complete with washstands, countertop and vanity washbasins, WCs, faucets, bathtubs, showers and furniture to match, and arrives on UK soil after a healthy amount of anticipation in the build-up to the event, making it one of the most exciting product launches of this year’s two-day show.
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- Image credit: Laufen
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- Image credit: Laufen
“The idea is not about throwing away the past,” adds Wanders. “Instead, it is about trying to blend the past into the now and the future. I started with the concept of a table you would find in your Grandma’s home, for example, and used that as a strong metaphor to create the structure of the range,” explains Wanders. “I then added some soft, elegant shaping and the whole collection started to take form.
“Like all architectural fittings, The New Classic had to feel timeless and designed with purpose. I kept imagining these pieces in a house that’s just been sold. I wanted the new owners to feel as if they didn’t need to change the fittings, because they become the foundation of its design. Bathrooms are not meant to feel disposable or stuck in the past. The durability of the materials, therefore, was paramount.”
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- Image credit: Laufen
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- Image credit: Laufen
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- Image credit: Laufen
Originally, Wanders had designed this collection to be made from ceramic, but Laufen’s unique SaphirKeramik gave the design – and its creative process – unmatched strength. “SaphirKeramik is differnet because it allows you as a designer to create thinner products that don’t loose their strength,” says the designer. “Considering the design concept was to create elegant pieces, it was the perfect material.”
The major challenge when designing the new iconic statements was to ensure that the idea and design approach was also functional. “We are talking about minuscule changes that can totally change the way in which the product performs,” adds Wanders. “For me, this area of product design is interesting as well as complicated – and it takes time to perfect.”
QUICK-FIRE ROUND
Hamish Kilburn: If The New Classic was a music artist, who would it be?
Marcel Wanders: Puccini, because I think opera can also be contemporary.
HK: What item can you not design with?
MW: Honestly, I can design without anything. It is all in my mind.
HK: What would you say has been the most bizzare collaboration you have worked on?
MW: Antiques Capellini, because I don’t think anyone was expecting something so bold.
HK: Which bathroom trend to you hope will never return?
MW: Trends in general!
HK: What is the secret to a successful collaboration?
MW: Mutual respect.
For a designer who is well-known for entering meaningful collaborations, I am intrigued to know more about what makes this particular project special and memorable among the more than 1,500 other projects to his name. “I love to work,” Wanders projects. “It’s been the first time we have done a serious project of scale in the bathroom. I am so excited to see my designs injected into projects around the world.”
In regards to the humble designer behind Lauren’s The New Classic, I believe this collection has the narrative and strength to win the hearts of designers and specifiers and to become the great bathroom love story sheltered in many hotel projects in all corners of the globe, that we, as industry, will reflect on decades from now as a significant moment in bathroom design.
Laufen, which will be showcasing The New Classic collection on stand L10 at Sleep & Eat, is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email Katy Phillips by clicking here.
Main image credit: Marcel Wanders
