Experts in sustainable luxury, British bed maker Hypnos Contract Beds unveiled the next chapter of its sustainable story with the launch of its new ethical Origins collection for the hospitality sector at this year’s Independent Hotel Show. Editor Hamish Kilburn writes…
With up to three-quarters of hotel guests willing to spend more per night to stay in a hotel that demonstrates authentic green credentials, The Hospitality Origins Collection by Hypnos Contracts Beds arrives right on cue. It represents a new era of sustainable sleep solutions for the sector, providing hoteliers with a truly eco-conscious bed for their guests.
No new comer to unveiling sustainable solutions in the industry – with its carbon-neutral certification and eco-packaging solution – the brand’s latest collection is a harmony of conscious design with supreme comfort.
We’re told that the collection comprises of three luxury, durable mattresses. The first model, launched at the Independent Hotel Show last week is the Woolsleepers Elite – a hand-finished pocket sprung mattress, featuring 11 layers of sustainable comfort with each mattress including more than eight full fleeces of 100 per cent British wool. Considered a super-fibre, as well as being naturally antibacterial, wool is also incredibly breathable, responding to natural fluctuations in body temperature by wicking away moisture, making it a perfect material for beds.
Upholstered in beautiful unbleached, naturally fire-retardant woven cotton and viscose ticking, the mattress also benefits from 1,400 ReActivPro™ pocket springs and 3,000 Adaptiv™ springs that are designed to evenly distribute weight across the expanse of the bed, flexing to individual body shapes for optimum support and personalised comfort for hotel guests.
Encompassing Hypnos’ decade long commitment to responsible sourcing and manufacturing, The Hospitality Origins Collection is a reflection of the company’s commitment to working only with likeminded ethical partners to ensure the provenance, authenticity and traceability of all materials. By only using wool from Red Tractor assured farms, hoteliers and those specifying for hotel projects can be confident that Hypnos is working with sheep farmers who are committed to animal welfare and regenerative farming and know that Hypnos is paying them a fair price, on time, something many brands don’t do.
Hypnos also supports farming communities around the world through CottonConnect and the Better Cotton Initiative, with education and training ultimately leading to reductions in pesticides and water usage. And their certified factories have met the Global Recycled Standard to ensure materials have been collected and recycled responsibly so they don’t pollute our seas and lands.
“With a rise in hoteliers opting to incorporate more natural elements into their properties through the use of biophilic design – which has become more important over the last 18 months, we are incredibly excited to share our latest vision which has once again pushed the boundaries for sustainable sleep,” Carolyn Mitchell, Sales and Marketing Director at Hypnos Contract Beds, told Hotel Designs. “Our aim is to support hoteliers by providing a luxury, ethical sleep solution. Our robust sustainable beds will appeal to consumers who’s environmental principles are increasingly driving their booking decisions.
“Through The Hospitality Origins Collection, we are continuing to champion sustainable, ethically sourced British materials and working with partners including Red Tractor Food and Farming Standards to ensure high levels of animal welfare and land management. The collection ensures that every part of the supply chain is accounted for ensuring that everything from the farm to the factory floor is as sustainable as it possibly can be.”
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Main image credit: Hypnos Contract Beds