Company debuts first hypoallergenic hotel rooms

730 565 Hamish Kilburn
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Company debuts first hypoallergenic hotel rooms

Months ahead of Hotel Designs putting accessibility under the spotlight in a panel discussion at Hotel Summit, Room To Breathe has given the industry a sigh of relief by unveiling a six-step hypoallergenic process of cleansing air in hotel rooms… 

Regardless of size and status, all hotels with any sense will be putting in place harder measures around cleaning protocols in both the guestrooms and public areas.

The coronavirus COVID-19 outbreak is putting a burden on hotel owners and exposing those who are falling below the increased standards that consumers expect. As the pressure grows, the industry is in demand for a reliable solutions to cleanse the air in hotel rooms.

Cue the arrival of Glasgow business Room To Breathe, which Hotel Designs welcomed a Recommended Supplier last week as the company is transforming the hotel industry by launching the first hypoallergenic room.

With more  than two in five British adults suffering from allergies – and children being at greatest risk  of developing them – Room to Breathe looks to combine new and innovative technologies to offer a cleaner, less toxic, safer alternative to regular hotel rooms.

Man steam cleaning a curtain in a hotel

Image credit: Room To Breathe

“Room To Breathe have worked to create a new specialised six-step process of cleaning hotel rooms, including air purification, antimicrobial protective coatings to all surfaces and hypoallergenic bedding.”

The idea was the brainchild of Gordon Bruce, director of Insite Specialist Services. “So many people think that just a microfiber mattress cover and a good old fashioned hoover make a room hypoallergenic,” he told Hotel Designs. “But that’s just not true. You can’t exactly take your hypoallergenic pillows and air purifiers with you whenever you travel, and it means allergy sufferers end up with a stuffy nose and red eyes on holiday or on a business trip – not ideal.

“Working at construction services company Insite Group, I thought there must be a better way: and that’s how Room To Breathe came to be.”

Room To Breathe have worked to create a new specialised six-step process of cleaning hotel rooms, including air purification, antimicrobial protective coatings to all surfaces and hypoallergenic bedding. Their allergy friendly solution uses only non-biological cleaning products and environmentally friendly processes, removing up to 99.99 per cent of allergens, mould, germs, influenza, volatile organic compounds (VOCs) and odours.

Technology originally developed by NASA is used to remove bacteria, mould and compounds from the room, before an innovative UV technology is applied to rid surfaces and textiles of micro-organisms. An environmentally and allergy friendly antimicrobial surface coating is then applied to all hard and soft surfaces in the room, alongside a dust mite and bed bug treatment. A technologically advanced Air Purification system and hypoallergenic bed protectors are the final touches to create a fully hypoallergenic room.

Having perfected its innovative technique, the new company is now beginning the process of finding its first hotel partners, driving the next evolution in travel wellbeing.

Main image credit: Room To Breathe

Hamish Kilburn / 16.03.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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