Celebrating half a century of being the trusted, reliable and high-quality brand for switch plates and sockets, Hamilton Litestat’s is, without a doubt, an industry leader. The company’s Head of Marketing, Gavin Williams, invites editor Hamish Kilburn along to its headquarters in Bristol to share some of the tools behind its esteemed reputation and ongoing legacy…
For more than 50 years, Hamilton Litestat, one of the first companies in the world to produce dimmable products and USB charging sockets, has been leading an innovative path.
Following large investment in both equipment and people – from the factory floor right through to the sales and marketing teams, the company remains one of the leading manufacturers for switch plates and sockets.
As a result of its ability to be ahead of the curve when it comes to product innovation without diluting the quality of its products, Hamilton has attracted and retained the attention of large chains such as IHG, Marriott, Millennium Hotels and Radisson among many others, as well as leading independent hotels.
Situated on the fringes of Bristol, the company’s headquarters, and workplace for over 100 employees, stands as an ever-evolving hub of innovation, technology and shelters a driving force that ships out roughly 200,000 products per month most of which are dispatched within 24 hours.
As the majority of hotels on the boards continue to strive to create more personal interiors, it is now more important than ever before for suppliers to offer a variety of products, all of which are stamped with the same quality – and no brand understands the value of this than Hamilton. “The interior designer is one of the key cogs in the chain,” said Gavin Williams, Head of Marketing at Hamilton Litestat. “Therefore, that has created a demand for adding a statement within fixtures and fittings.”
The factory itself is a well-operating formula balancing both practical facilities and creative break-out areas. The space on the ground floor has been designed to create a swift, seamless and free-flowing manufacturing process. The raw materials – metal and plastic sheets – are pressed on one side of the building using state-of-the-art technology. By laser cutting, one sheet takes an average of 30 minutes to cut, producing roughly 150 plates, which are then ready to be wired. This process, as well as the stringent quality control that follows, still to this day is carried out by a dedicated workforce.
“Quality is our number-one priority.” – Gavin Williams, Head of Marketing at Hamilton Litestat
If the lower level of the factory is where the components are cut and fitted together, then the upstairs is then reserved for innovation and fresh ideas. Housed inside a standalone chamber is the result one of Hamilton Litestat’s latest investments. Following popular demand and feedback gathered at international trade shows and from talking to loyal customers, the company has introduced its Paintable Range. With a new high-tech machine and colour expert to operate it, the company can now colour-match the products in the collection to replicate any tone or shade that an interior designer is working with. “Quality is our number-one priority,” says Williams. “So despite innovating, we will always over check the quality before releasing any product to the market. We have fantastic test facilities here in Bristol, which allows us to test the product continuously to and above the British standards.”
With lifestyle and people’s behaviour being a large factor and driver behind the launch of the company’s latest products, Hamilton Litestat’s headquarters also stages an area that assembles together new concepts. Inspired largely by trends – and in an effort to create a conversation with its customers – the product development team often share their vision on the company’s growing Instagram channel. “Having a full-time focus [on social media] allows us to follow trends, key words and connect with new clients from the many shows we attend,” adds Williams. “It also allows us to circulate in the wider world, engaging with perspective clients who would have otherwise never heard of us.”
With a reputation that spans across more than half a century for delivering quality products and a reliable service, Hamilton Litestat is equipped to handle almost any interior design brief. The company’s friendly team will be showcasing its breadth of products at upcoming trade shows, such as 100% Design, The Independent Hotel Show and Decorex International.
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Main image credit: Hamilton Litestat