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  • The hospitality social media campaign sweeping the nation

    730 565 Hamish Kilburn
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    The hospitality social media campaign sweeping the nation

    James & Cranwell, a luxury hospitality headhunters company, has presented the ‘Hospitality 4 Heroes Challenge’ in aid of NHS workers during the COVID–19 pandemic…

    The Hospitality 4 Heroes Challenge is a simple social media champaign that has emerged during the COVID–19 pandemic with the aim to raise funds for the NHS front line workers.

    Set up by Warren James and Matthew Cranwell, the campaign asks the nation to upload a short video on social media doing something related to hospitality. Viewers will then be able to click a link which will direct them to a GoFundMe page that has been set up to support the NHS Charities Together Covid-19 Appeal.

    “This is our way of giving back to the incredible superheroes at the NHS,” explained Warren James in the video that launched the initiative.

    How to join the campaign:

    1. Upload a short video to introduce yourself, followed by a ‘how to’ video of your chosen hospitality-related challenge
    2. Share on your social media accounts, including the GoFundMe link and the hashtag #hospitality4heroes
    3. Tag three people in the post who then have 24 hours to complete their own challenge

    The target is to raise £10,000 through the Hospitality for Heroes Challenge. “Whilst everyone’s priority is staying home and staying safe, we know that everyone is looking for ways to help,” the duo explain on the GoFundMe page. “We believe the Hospitality for Heroes Challenge is a powerful way to do that, whilst having some fun in the safety of your own home.”

    The duo nominated Michael Bonsor (Managing Director of Rosewood London), Tom Booton (Head Chef of The Grill at The Dorchester) and Thomas Kochs (Managing Director of Corinthia London). Other individuals who have completed their challenges include Vincenzo Arnese (Head Sommelier at Dinner by Heston Blumenthal) and Martin Siska (Director of Scarfes Bar). The campaign is attracting the wide-spread attention of the industry as social media continues to play a crucial role during the COVID–19 pandemic.

    The NHS Charities Together represents 140 member NHS charities throughout the UK, and funds from its COVID–19 appeal will help support the health and wellbeing of NHS staff and volunteers supporting COVID–19 patients in ways above and beyond that which NHS funding can ordinarily provide, including wellbeing packs and costs associated with travel, parking, accommodation and volunteer expenses.

    Main image credit: Hospitality 4 Heroes

    Hamish Kilburn / 07.04.2020

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