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    Social Media

    Top 14 most tagged interior design trends on Instagram

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    With Instagram becoming the most popular social media channel for sharing and absorbing inspiration, here are the most tagged interior trends on Insta…  With so many interior design trends, it can be difficult to choose a style that fits a particular space best. While most of these trends intertwine, some are undoubtedly more popular than others. […]

    Inside the world’s first hotel room that determines room rate based on social media addiction

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    That’s right, a hotel in Gothenburg, Sweden, has launched a new policy where the room rate is determined by how much time guests spend surfing on social media… With the number of social media users worldwide in 2018 reaching a staggering 3.196 billion, up 13 per cent year-on-year according to Smart Insights, it was only a matter of time […]

    Marketing for the modern age: Negative Keywords – the quickest way to save a fortune on advertising

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    For four weeks, Hotel Designs has been working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his fourth and final article in the series, Hamadache explores how identifying your brand’s negative keywords could help you to unlock a new audience… Pay-per-click advertising is something that just about every hotel […]

    Marketing for the modern age: Algorithm changes don’t do it for me either – but this is HUGE

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his third article in the series of four, Hamadache explores why hotels should explore a video-centric approach to their social media platforms in light of the algorithm changes… For those of us that […]

    Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO…  For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion […]

    Marketing for the modern age: Every Hotel Should be ‘Remarketing’ itself

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his first article in the series of four, Hamadache explains why every hotel should be looking into new ways to market their business… We’ve all seen those ads that seemingly ‘follow’ us […]

    Top five stories of the week: New sponsors, a fresh motto and social media success

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    Following the Independent Hotel Show, and with less than four weeks until the industry gather at The Brit List 2018, Hamish Kilburn reviews the week’s headlines live from Africa… As weeks go, this one has been rather sensational, unforgettable in fact. Following an insightful Independent Hotel Show, I have spent the majority of the last seven […]

    7 ways to promote your hotel on social media

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    The world of social media is constantly evolving, making it crutial for hotels to stay ahead in the market. Serena Dorf, a content writer from Los Angeles, shares her top tops to help htoels remain competitive in the digital sphere… In today’s digital era, every business is forced to survive and adapt to the ever-changing […]

    Top 5 stories of the week: Big data, Britain’s best spas and it’s almost show time

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    Editor of Hotel Designs Hamish Kilburn breaks down the major happenings in this week’s headlines… Lights, camera and action. That’s right, here at Hotel Designs we are counting down the days before the curtain rises on yet another full and fabulous London Design Week. As the drumroll roars ahead of designjunction, Decorex and 100% Design, […]

    INSIGHT: How is the hotel market performing online?

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    The Hotel Sector Report has published a brief look into who is winning and who is losing the battle in the hotel sector online… The Hotel Sector Report, produced by digital marketing specialists Inside Online, ranks 46 of the leading websites within this competitive market according to their online performance. The annual study reveals the successes […]


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