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  • It’s a hat-trick! Ruby Hotels announces third hotel in London

    730 565 Hamish Kilburn
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    It’s a hat-trick! Ruby Hotels announces third hotel in London

    Ruby Hotels, which only recently entered into the UK hospitality market, has announced that it will open a 173-key property in London’s Notting Hill area in 2023…

    Just months after making its London debut with the launch of Ruby Lucy on London’s Southbank, and while construction is underway to open a 153-key hotel in Clerkenwell next year, Ruby Hotels has announced that its third property in London will be based in Notting Hill.

    Ruby Zoe, which is being built in conjunction with UK investor and developer Frogmore, will shelter 173 rooms.

    Led by founder and CEO Michael Struck, Ruby Hotels has set its sights on further international expansion with a third hotel planned for London. The new-build, 173-bed property will be in the heart of colourful Notting Hill and will include a spacious street-front public area combining retail and hotel elements.

    “Based on the model of modern luxury yachts, we accommodate our luxury in a relatively small area and simply leave out the unimportant,” explains Struck. “We also organise ourselves using our own technical solutions in a very different way to the rest of the industry. We plan and build in a modular way, centralise more, and automate consistently behind the scenes. As well as helping us to make a luxurious and unique hotel experience affordable for our guests, this approach gives us a leaner and more adaptable cost structure and means lower risks for our real estate partners. This combination of advantages helps us especially in these unpredictable times.”

    After the successful opening of Ruby Lucy on the South Bank earlier this year and Ruby Stella set to open in 2022 in Clerkenwell, expanding to the west of the city is the next logical step for Ruby in the thriving London hotel market.

    Jo Allen, Chief Executive of Frogmore commented: “We are delighted to have secured Ruby Hotels as an occupier on our Notting Hill Gate Estate. When we asked Gerard Nolan and Partners to market the hotel opportunity in our West Block we received 13 bids from 10 different hotel operators. We really love Ruby’s approach and vision for the project which we believe will complement the area. The Ruby Team have been fabulous to work with, have convincing development and construction competence together with the financial resources to deliver something special which I hope will be enjoyed by many.”

    Ruby Zoe follows Ruby Group’s Lean Luxury philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.

    Main image credit: Ruby Hotels

    Hamish Kilburn / 16.06.2020

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