To kickstart Hotel Designs LIVE on May 11, editor Hamish Kilburn invited James Dilley, Director, Jestico + Whiles; Naomi Heaton, CEO, The Other House and David Mason, Head of Hospitality at Scott Brownrigg for a panel discussion entitled: A new era of lifestyle (scroll down for full video of the discussion)…
On May 11 – while UK hospitality took a long stretch and awakened from its forced hibernation – designers, architects, hoteliers and developers from around the globe tuned in to watch the latest edition of Hotel Designs LIVE. The event, which first launched in June 2020 to keep the industry connected while keeping the conversation flowing, took place virtually and included four engaging panel discussions with world-renowned hospitality and design experts on the following topics:
- A new era of lifestyle
- Bathrooms beyond practical spaces
- Art outside the frame
- How workspace trends will impact hotel design
The first session of the day was designed to look beneath the surface of a topic that has sparked much debate recently in the hotel design and hospitality arenas. “Backed up by a recent roundtable, it is conclusive that lifestyle in hospitality is mutating, partly as a result of the pandemic but more accurately in order to meet ever-evolving demands of modern travellers.” explained editor Hamish Kilburn who hosted the session entitled ‘A new era of lifestyle’. “With brands merging into one, boundaries in design and architecture being stretched further than ever before and modern traveller demands now meaning that experience is key, the lane for lifestyle in hospitality worldwide has widened. But what does that new era look like, and just what are tomorrow’s modern traveller demands? That’s exactly what we are going to explore in this session.”
On the panel:
- James Dilley, Director, Jestico + Whiles
- Naomi Heaton, CEO, The Other House
- David Mason, Head of Hospitality, Scott Brownrigg
The conversation began with Kilburn asking the panel to explain when it become desirable for travellers to use the term lifestyle. “I think it’s all aligned with the concept around experience,” James Dilley said. “It’s when hospitality providers were looking beyond simply beds and showers… we are hunters and collectors of our experience now (we upload them onto our Instagram channels) and it [the hotel stay] becomes the thrill of discovery and memorable experiences.”
To do the topic justice, it was important to look beyond how the recent pandemic has impacted hotel design and hospitality, and instead cast back to what was happening before Covid-19. “Pre-pandemic we were looking at urban resorts and the activation of city centres,” added David Mason. “A lot of the hotels we were working with were making their guests part of the experience where you could become part of the story.”
Perhaps one of the biggest unveil of the session came from Naomi Heaton, who used the platform to unveil the new brand, The Other House, which will shelter two new hotels in London, with hints that more properties will join the portfolio at a later date. The two new hotels, one inside Harrington Hall in Kensington and the other inside the Wellington block at Covent Garden, will open with the aim to disrupt hospitality and conventional luxury/lifestyle, drawing on her experience in the private residential sector launch something totally new. “What we see is a convergence between the tradition hotel offering, the serviced apartment offering and the high-end residential,” she said when explaining the DNA of the new brand. “What we want to do is bring them all together to create a completely new category in the market. We want our guests to feel like residents so that they feel local and part of the community.”
In addition to exploring the depths of ‘experience’ in the lifestyle sector, the panel also debated thoughtful hospitality, authentic design solutions for the luxury/lifestyle sector, safety as the industry emerges from the pandemic and the demand for meaningful social interaction in what is the new era of lifestyle.
The full recordings of the other three sessions (‘Bathrooms beyond practical spaces, Art outside the frame and Workspace design trends’) will be available on-demand shortly.
SAVE THE DATE: Hotel Designs LIVE will return for a fourth edition on August 10, 2021. The topics explored will include surfaces, sleep, senses and social and speakers will be announced shortly. Once these have been announced, tickets for Hotel Designs LIVE will be available. In the meantime, if you would like to discuss sponsorship opportunities, focused Product Watch pitches or the concept of Hotel Designs LIVE, please contact Katy Phillips or call +44 (0) 1992 374050.
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