During the COVID–19 pandemic, the team at Hotel Designs have announced initiatives to help further create conversations like no other. It’s safe to say that the editorial team have been anything but taking it easy during lockdown, as editor Hamish Kilburn explains…
I have come to the conclusion this month that there are two types of people at the moment: those who are twiddling their thumbs or baking banana bread as a result of being furloughed and those who are practically performing CPR on their brands and businesses in order to maintain a strong pulse of exposure.
To be honest, neither camps are principally inviting, as there really is no middle ground in between these two extreme circumstances.
“If the pandemic was a storm, we are in the eye, while hospitality is preparing to rebuild and adjust its thinking in order to live up to the hefty demands of tomorrow’s modern travellers.” – editor Hamish Kilburn.
Our job at Hotel Designs has been simple: to compliment the incredible ideas and campaigns that the hospitality industry has conjured up during the time its doors were forced shut. And while we have done this to the best of our ability, by following Hospitality For Heroes campaign and checking in on a handful of our leaders during lockdown, I have also wanted to ensure that we don’t lose sight of conversations we were having before. For example, this month we asked Senior Associate at HBA EMEA Erica Pritchard to investigate why sustainability needs to remain high up on the industry’s agenda, while also keeping our focus on the latest product innovations.
Only by thinking outside the box and by creating robust media platforms can we really help the industry as a whole sail through these turbulent waters. If the pandemic was a storm, which I have heard it metaphorically referred to a number of times in recent days, we are in the eye, while hospitality is preparing to rebuild and adjust its thinking in order to live up to the hefty demands of tomorrow’s modern travellers.
Now, I believe, is the perfect time for the launch of a one-day virtual conference that will shelter meaningful conversations around how we move the market forward. Cue the launch of Hotel Designs LIVE, which is taking place on June 23 and aims to define the point on international design by putting four of the most relevant topics (technology, public areas, sleep and wellness) through the editorial lens. With world-renowned speakers confirmed such as Jason Bradbury (former presenter of The Gadget Show), Simon Naudi (CEO of Corinthia Hotels), Emma King (Head of Design at IHG (EU)), Greg Keffer (Partner-In-Charge at Rockwell Group) and many more, we have searched far and wide in our quest to bring together a wealth of experience and knowledge for our first ever virtual conference in order to find solutions to today’s problems.
In addition to the live seminar sessions – and to ensure that the event is bridging the gap between hospitality suppliers and designers, architects, hoteliers and developers – the conference will also include structured ‘PRODUCT WATCH’ pitches around each session, allowing suppliers the opportunity to pitch their products and services in a ‘live’ environment to the hospitality buyers that are tuned in.
What’s more, Hotel Designs LIVE is free to attend. So if you are a designer, architect, hotelier or developer and would like to be part in the audience, please register in order to save your complimentary seat in the audience.
In the meantime, feel free to keep in touch with our team on Twitter, Facebook, Instagram or LinkedIn, because one of the biggest lessons that Covid-19 has taught me is that the industry is stronger when its components work together.
Editor, Hotel Designs
Main image credit: ACT Studios