CASE STUDY: How Page8 Hotel has made its air cleaner

730 565 Hamish Kilburn
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CASE STUDY: How Page8 Hotel has made its air cleaner

The ‘new normal’ in hospitality and hotel design will largely revolve and evolve from a demand for clean environments, which goes beyond wipe-clean surfaces, as Page8 Hotel has learned after installing Blueair purifiers…

In a YouGov survey commissioned by leading air purification brand Blueair, it was found that there is consumer demand for clean air hotels, with 54 per cent of Brits considering air quality to be important when choosing a hotel.

Prior to the government-stipulated lockdown, Page8 had begun its soft launch and was on the front foot thanks to its status as the first ‘clean air’ hotel in central London, a title it claimed by placing a Blueair air purifier in all 138 rooms.

Experts from the Swedish brand Blueair tested the difference in air quality before and after using an air purifier in the rooms of Page8 Hotel. Thanks to the efficiency of Blueair’s unique HepaSilent™ filtration technology, airborne particles were reduced by 96 per cent after using an air purifier for only one hour, making the air in the hotel rooms as pure as the Swedish Archipelago.

Philip Chan, Project Development Manager of Butterfly Hospitality Group explains why Page8 has opted for air purifiers and the importance of clean air for both guests and hoteliers alike.

Every little thing we do is to improve the experience of our guests – even if this is invisible.

Air quality is directly related to the quality of our health and environment. After a long day of activities, Page8 which is located in the heart of London, welcomes urban explorers back to the hotel with the purest air, detoxing them from the pollution of the city and providing a hygienic, clean environment for a quality night’s sleep. All 138 rooms, from single to family rooms, are equipped with a Blueair air purifier to ensure our guests are breathing the purest air throughout their stay.

Our urban explorers travel with a health-concerned state of mind.

By partnering with the best air purifier brand in the world, Page8 promises to provide the best indoor air quality for guests. A cozy well-designed hotel room is essential for a pleasurable trip, while breathing clean air in the room is an added value which is not commonly offered to guests of a hotel. Given now the world’s pandemic, we wish to provide the best confidence to our guests that we are dedicated to providing sanitised rooms with the best possible air quality resulting in less germs. Using a Blueair air purifier that removes airborne pollutants will go a long way towards helping our guests stay healthy by breathing cleaner air.

A great night’s sleep is everything.

Breathing pure air definitely improves your sleep quality and helps you to relax in a new sleeping environment. Blueair works so quietly that you can enjoy the best air quality without even hearing it. We aim to provide every guest with the best night’s sleep in the heart of London.

Page8 Hotel opted for Blueair’s Blue Pure 411 air purifiers. Based on Blueair’s proprietary HepaSilent™ technology, these air purifiers remove at least 99.97 per cent of airborne particles as small as 0.1 microns in size from the air. These compact air purifiers effectively clean the air while taking up little space and the colourful pre-filters can be changed to suit the décor of any hotel room!

Blueair is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: Blueair

Hamish Kilburn / 12.06.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.