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  • PRODUCT WATCH: Blueair Blue Pure 411 air purifier

    730 565 Hamish Kilburn
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    PRODUCT WATCH: Blueair Blue Pure 411 air purifier

    Compact, energy-efficient and decorated with awards, the Blueair Blue Pure 411 is the ideal air purifier for bedrooms, office spaces and travelling. Simply plug in on the go and breath clean air indoors, as Hotel Designs discovers…

    Indoor air pollution can be up to five times higher than outside so it’s important to invest in an air purifier and avoid the effects of air pollution. Blueair’s compact 411 is the perfect size for smaller spaces up to 15m2.

    Indoor air pollution is made up of not only dust, but also particles and gases from everyday household products such as cleaning supplies, candles, paint and varnish to floors. Airborne traffic pollution can also get inside your home and pollute your indoor air. Breathing in this fine dust or PM2.5 (also known as fine particulate matter) can penetrate deep into the lungs and cause respiratory difficulties, heart and lung problems and a host of other diseases, studies show. Particles in the air can also contribute to anything from colds and flu to determining how well you sleep.

    The Blue Pure 411, thanks to Blueair’s proprietary HEPASlient™ technology, removes at least 99.97 per cent of airborne particles as small as 0.1 microns in size such as viruses, pollen, dust, pet dander, mould spores, smoke, and allergens. Blueair’s compact air purifier kills 99 per cent of the 12 most common bacteria with thanks to its high CADR (Clean Air Delivery Rate) which measures the volume of clean air that is produced by an air purifier each minute. This is a great indication of how well bacteria, viruses and pollutants are removed from the air.

    Alexander Provins, Director Europe, Blueair says: “Air purifiers have so many health benefits all-year round. It’s a common misconception that air purifiers are only for allergy and asthma sufferers. Anyone and everyone can and should enjoy the wonderful effects of cleaner air.”

    Thanks to its unique 360-degree air intake, the 411 draws air into the filter from all sides, making it fully efficient wherever you place it. It has optional colourful pre-filters which catch larger particles and extend the life of the main filter; you can gently vacuum it or put it in your washing machine when it requires cleaning. Blueair’s compact air purifier is simple to operate, thanks to its one button speed control and easy to change filter.

    What’s more, the Blue Pure 411 can refresh even your busiest rooms thanks to the combination filter with active carbon that’s effective against odours, gases and VOCs.

    Blueair is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

    Main image credit: Blueair

    Hamish Kilburn / 05.06.2020

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