Curtis Furniture explains its role on the first ever Hard Rock Hotel in the UK to bring the brand back to its British London roots…
When Curtis Furniture was tasked to work on the UK’s first ever Hard Rock Hotel, we had to understand the heightened importance of accuracy in order to bring to life the designer’s vision. Key to this was our ability to clarify accurately the requirements in advance, working as partners to the architects, Unwin Jones Partnership as we developed an on-site sample room and rolled this out through the whole hotel.
Benjamin Harvey, Category Buyer at glh Hotels explains: “Shipping supplies from outside the UK carries a risk to the quality of materials and timings of deliveries. To avoid these risks, we wanted to select a British Manufacturer, and Curtis are one of the few with the capacity to supply bespoke case goods for 1,000 rooms over a 12-month project.
Our relationship with them goes back more than 20 years. We needed to choose an expert partner we could trust to turn around the room refurbishments in a timely manner and with minimal disruption, as the hotel remained fully operational throughout.”
“The newly refurbished rooms buzz with the energy associated with the Hard Rock brand.”
Ultimately the success of the project was due to the accuracy and quality of materials supplied by a responsive, client-focused team. The newly refurbished rooms buzz with the energy associated with the Hard Rock brand. Hard Rock Hotel London is no longer simply somewhere to stay while experiencing all that London has to offer, it is now part of the London experience.
Main image credit: Hard Rock Hotel London/ ROBERTO LARA PHOTOGRAPHY
