A recent British survey suggests that more than 40 per cent of millennials choose their holiday destination based on its Instragammability, so what can you do to make hotel interiors more instagrammable? UNILIN explains…
To find out, UNILIN, division panels, makers of Evola decorative panels have turned to Kel Wouters of So Buzzy, a social media marketing agency that counts Crowne Plaza Antwerp and Hotel BLOOM, among its clients.
“Instagram can give your hotel additional awareness and reach, and often just a small investment can have a major impact,” begins Wouters. “Hotels that are shared frequently are ‘top of mind’ and people will want to stay there and populate their own feed from the same place. It’s a positive circle for any hotel that can crack Instagram.”
Starting small can often reap surprising rewards. A simple yet amusing slogan on the wall of the entrance to washrooms at The Hotel’s (Brussels) restaurant reading ‘men to the left because women are always right’, became one of its most Instagrammed spots. Designers can use UNILIN Evola panels to such effect, choosing from 168 designs as the perfect backdrop to a ‘grammable’ slogan, or even creating a unique ‘selfie spot’ with custom digital print technology available on UNILIN’s HPL, melamine and edging tape.
Wouters continues: “Check what your audience is sharing and looking at on Instagram and respond to that when designing your spot. Think about light in the area and test it out beforehand. Ensure there’s an obvious link to your hotel. If guests are sharing your selfie spot but no one knows that it’s in your hotel, then it’s a wasted opportunity; share your account at the location and encourage people to use a hashtag.”
UNILIN can offer office space designers a flexible way to approach the entire fabric of their Instagram spot – walls, partitions, furniture and surface treatment – with different looks that all possess the same low-maintenance, splash-proof, scratch-resistant, fade-resistant and durable finish. perfect for giving any selfie spot a ‘loveable’ look and joining Evola in 106 matching decors, ClicWall is UNILIN’s instantly transformative wall panel system.
“Interior designers also need to look at what’s currently popular on Instagram, although they need to be careful with temporary trends. Replaceable accessories are the key. The ball chairs at Hotel BLOOM! regularly get new cushions in different colours to create a whole new vibe, and arty objects throughout the hotel are replaced at regular intervals,” concludes Wouters.
UNILIN Evola and ClicWall panels can be used as the perfect, lasting backdrop for any hotel looking to make itself more Instragammable.