New lifestyle hotel brand Miiro prepares to launch

Miiro, a new lifestyle hotel brand, has announced plans to launch a characterful collection of individually designed hotels in the heart of Europe’s most vibrant cities, with Paris and Barcelona opening their doors in summer 2024, followed by London and Vienna in 2025…

Miiro is a venture from InterGlobe Enterprises, India’s foremost aviation and hospitality conglomerate that holds leadership positions in aviation, hospitality, and travel-related services. Derived from the Latin word ‘miro’, meaning ‘I wonder’ and with the double vowel symbolising reflection, Miiro encourages guests to pause, to look around, and to savour every moment. Each hotel will be inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.

render of bar in miiro templeton garden with floral chandelier

Image caption: Templeton Garden | Image credit: Miiro

“My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024,” commented Neena Gupta, CEO of Miiro and Executive Director of Group Strategy and International Hospitality at InterGlobe Enterprises. “We can’t wait to open the doors in Paris, Barcelona and London over the next year or so, and to continue growing the Miiro brand as we target further expansion in Europe’s most interesting city centre neighbourhoods”.

period details and soft colours in guestroom of Miiro Paris hotel

Image caption:Le Grand Hôtel Cayré, Paris | Image credit: Miiro

Miiro’s debut hotel, Le Grand Hôtel Cayré marks the rebirth of the historic Hôtel Cayré, where Parisian artists, writers, and intellectuals once resided. With a design inspired by the old-world charm of Saint-Germain-des-Prés, the hotel draws on the creative culture of the surrounding boulevards and avenues to create a new community within the neighbourhood. Alongside its 123 rooms and suites, the hotel’s classic French brasserie and exclusive bar are set to become a favourite for guests and locals alike. What’s more, from the doorstep, a wealth of galleries, boutiques, and bistros wait to be explored.

low tables, seating and floor lamps in lounge area in Borneta

Image caption: Borneta | Image credit: Miiro

Next, Borneta will open its doors in the charismatic old artisan quarter of El Born, Barcelona. The hotel has 92 rooms, an atmospheric restaurant with an open-plan kitchen, cocktail bar and a rooftop terrace offering spectacular views of downtown Barcelona. Positioned in one of the most interesting areas of the city, guests are invited to discover the charms of the Ciutat Vella, from its narrow streets and squares to its Gothic churches, and authentic bars and restaurants.

four poster bed with couch at footend

Image caption: Templeton Garden | Image credit: Miiro

Templeton Garden, London is slated for early 2025. An oasis in the capital, Templeton Garden is a 156-room hotel with a café-meets-deli, restaurant, bar and a standout garden. Situated in the leafy area of Earl’s Court, West London, which was once home to writers Beatrix Potter and Agatha Christie, guests can avoid the hustle and bustle of central London and enjoy a short walk to the city’s most loved museums, including the V&A and Natural History Museum, as well as Kensington Palace and The Thames riverside.

Main image credit: Miiro