Made from 100 per cent natural materials using a patented, low-energy production process, Criaterra tiles are the latest decorative wall tiles to join the Parkside portfolio…
Following the brand’s spectacular win at The Brit List Awards 2020, Parkside has launched a new product that perfectly answers to demands for conscious and sustainable surface design that is also stylish.
Made from stone powders, clays and plant fibres cast in three-dimensional patterns that fuse geometric and organic forms, and available in colours derived from natural pigments, Criaterra is a unique decorative wall tile that challenges the conventions of production and design. 100 per cent biodegradable – and as strong as concrete and with six times the thermal resistance – Criaterra takes a bold step towards product circularity.
Offering a 90 per cent energy saving in production against ceramics and using up to 70 per cent upcycled quarry waste material, the tiles use Advanced Earth Technology, the result of an intensive five-year scientific R&D project. This innovative technology re-engineers the way tiles are manufactured and introduces a fully regenerative product, as well as replacing conventional high temperature firing with a low temperature process that reduces greenhouse gas emissions.
Brian Linnington, managing director, Parkside, says: “We’re hugely excited to welcome Criaterra into our portfolio as it makes inroads in tackling the environmental challenges we face as an industry. The tile’s ability to deliver performance as well as 100 per cent product circularity is hugely impressive, but it is also incredibly beautiful to look at. Already gracing commercial interiors in EMEA, we’re looking forward to seeing how UK projects make use of the unique geo-organic forms and thoughtful natural palette.”
Criaterra is available in eight geometric shapes which can be organised into limitless combinations in Quad or arranged through the irregular hexagon and concave form of Hex to reference the shape’s common occurrence in the natural world. A nine-strong palette of clay like tones, from pale Dolomit through to Onyx and Ruby, give a strong ‘from earth’ feel, making Criaterra well-suited to commercial interiors heavily influenced by natural materials. The square, rectangular and rhombus flat shapes of Quad also ground the tile well in more ordered contemporary schemes.
Suitable for internal decorative wall use only and designed to work best without grout, Criaterra is a natural alternative to mass produced ceramic tiles.
Parkside, which won Best in British Product Design at The Brit List Awards 2020, is one of our recommended suppliers and regularly feature in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.
Main image credit: Parkside
