PRODUCT WATCH: Blueair Blue Pure 411 air purifier

730 565 Hamish Kilburn
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PRODUCT WATCH: Blueair Blue Pure 411 air purifier

Compact, energy-efficient and decorated with awards, the Blueair Blue Pure 411 is the ideal air purifier for bedrooms, office spaces and travelling. Simply plug in on the go and breath clean air indoors, as Hotel Designs discovers…

Indoor air pollution can be up to five times higher than outside so it’s important to invest in an air purifier and avoid the effects of air pollution. Blueair’s compact 411 is the perfect size for smaller spaces up to 15m2.

Indoor air pollution is made up of not only dust, but also particles and gases from everyday household products such as cleaning supplies, candles, paint and varnish to floors. Airborne traffic pollution can also get inside your home and pollute your indoor air. Breathing in this fine dust or PM2.5 (also known as fine particulate matter) can penetrate deep into the lungs and cause respiratory difficulties, heart and lung problems and a host of other diseases, studies show. Particles in the air can also contribute to anything from colds and flu to determining how well you sleep.

The Blue Pure 411, thanks to Blueair’s proprietary HEPASlient™ technology, removes at least 99.97 per cent of airborne particles as small as 0.1 microns in size such as viruses, pollen, dust, pet dander, mould spores, smoke, and allergens. Blueair’s compact air purifier kills 99 per cent of the 12 most common bacteria with thanks to its high CADR (Clean Air Delivery Rate) which measures the volume of clean air that is produced by an air purifier each minute. This is a great indication of how well bacteria, viruses and pollutants are removed from the air.

Alexander Provins, Director Europe, Blueair says: “Air purifiers have so many health benefits all-year round. It’s a common misconception that air purifiers are only for allergy and asthma sufferers. Anyone and everyone can and should enjoy the wonderful effects of cleaner air.”

Thanks to its unique 360-degree air intake, the 411 draws air into the filter from all sides, making it fully efficient wherever you place it. It has optional colourful pre-filters which catch larger particles and extend the life of the main filter; you can gently vacuum it or put it in your washing machine when it requires cleaning. Blueair’s compact air purifier is simple to operate, thanks to its one button speed control and easy to change filter.

What’s more, the Blue Pure 411 can refresh even your busiest rooms thanks to the combination filter with active carbon that’s effective against odours, gases and VOCs.

Blueair is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: Blueair

Hamish Kilburn / 05.06.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.