The latest addition to Living Rooms is situated in the chic neighbourhood of Marylebone. The seven new design-led apartments have been created with urban travellers in mind, as Pauline Brettell discovers when taking a closer look inside…
Living Rooms has become a leader in creative alternatives to the traditional hotel with its unique collection of design led residences. Since our last comfortable visit to one of the brand’s apartments, things have changed. And by ‘things’ we mean design schemes.
The latest addition to the family is a collection of seven contemporary apartments, located at 74-78 Marylebone Lane, all offering a charming haven just moments from the boutiques of Marylebone High Street, and minutes from the hustle and bustle of London’s West End.
Its seven apartments are all boutique in feeling with a contemporary aesthetic, and have been designed in collaboration with Tom Bartlett of Waldo Works. The apartments consist of three one-bedroom apartments, three two-bedroom apartments, and one three-bedroom apartment with an outdoor terrace. All have the additional Living Rooms features, which include a dedicated concierge service, high-speed broadband to ensure a seamless working from home option, and of course, pets are welcome.
“I think the future of travel is people will travel less – taking our time and staying in one place longer,” said Tracy Lowy, Founder of Living Rooms. “Throughout the pandemic our apartment business remained strong and we noticed more and more guests wanting privacy and space. Now that we have emerged from lockdown and international travel has become easier, we are noticing many business travel enquiries filter through from the Americas and Europe. Many British families are also choosing to stay with us because our apartments are spacious and offer concierge facilities that make planning each stay comfortable and easy for our guests.”
In terms of design, Bartlett developed an interior scheme in a warm palette of cashmere, wine, raspberry and teal. Furniture shapes across the bedrooms, kitchens and living rooms are soft and curved, leaving the interiors feeling modern, but characterful and residential – and most furnishings are British made, having been manufactured in the UK. Laura Bartlett Studio have also curated a collection of artworks for Marylebone Lane with an emphasis on mid-century work on paper; drawings, dry point, lithographs and etchings with feature pieces from contemporary Danish artist, Rune Elmegaard.
For city hoppers keen to explore the local culture, Living Rooms redefines the traditional boutique experience, offering the unique and authentic, no matter the length of the stay. Each property is as much about the local community, as it is about feeling at home. It is all about enabling guests to live like a Londoner in fashionable surroundings, combining the whatever-you-need spoiling of a hotel, with everything needed to make a home-away-from-home. Over the years, Living Rooms’ core business has stemmed from the worlds of fashion, film, art and design, and the brand also hosts regular fashion trunk shows and pop-ups across all properties; recent collaborators have included Catheryn Collins with I Pezzi Dipinti and Jane Pickering Sweethearts of the Rodeo.
Aparthotels, residences and extended stay hotels, by virtue of offering self-contained accommodation, are all in line to take a greater share of leisure travel. According to Expedia Group, recent reports state that travellers are opting for non-hotel accommodation and rentals, and are staying longer. The Living Rooms growing portfolio is testimony to this trend. The spacious apartments, ideal for families, business travellers, Londoners as well as international leisure travellers, are meant for living in – a place where guests can relax, entertain, cocoon, play and make themselves completely at home in the luxury of their own space and privacy.
Main image credit: Living Rooms