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  • Hyatt to expand Alila Brand in Americas

    730 565 Hamish Kilburn
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    Hyatt to expand Alila Brand in Americas

    Expected to open in early 2021, Alila Marea Beach Resort Encinitas will become the brand’s debut new-build resort and will shelter innovative eco-design and authentic destination experiences…

    Hyatt has announced plans for the first new-build Alila resort in the Americas, which will be located in Encinitas, Calif., a quintessential beach town in San Diego’s North County Coastal region.

    Alila Marea Beach Resort Encinitas is being designed by San Diego-based Joseph Wong Design Associates with interior design by Mark Zeff Associates. Developed by JMI Realty and Fenway Capital Advisors, the hotel will add to Hyatt’s growing Alila brand portfolio, joining Ventana Big Sur, an Alila Resort, as the brand’s second hotel in California and the U.S., along with 14 other luxury properties worldwide.

    “We are thrilled to announce the development of the first new-build Alila resort in the Americas, marking a significant milestone for Hyatt,” said Susan Santiago, Global Head of Lifestyle and Miraval Operations at Hyatt. “The Alila brand has long been a leader in crafted luxury and responsible tourism, and Alila Marea Beach Resort Encinitas will embody that same ethos when it debuts in Southern California.”

    Situated along coastal bluffs and overlooking Grandview and South Ponto Beaches, Alila Marea Beach Resort Encinitas will be a luxury oceanfront hotel with 130 guestrooms, including 16 suites. The resort will offer an ocean-view restaurant with rooftop patio, a pool with pool bar and an infinity-edge hot tub, a luxury Spa Alila and spectacular wedding and events venues, all with panoramic Pacific Ocean and lagoon views.

    The hotel will seamlessly blend into the bluffs with natural building materials and native plants, delivering on the brand’s reputation of innovative eco-design. With the hotel’s namesake, “Marea,” meaning “tide” in Italian and Spanish, the resort will provide a distinctly Southern California feel, with bespoke experiences inspired by the area’s natural landscape, as well as its vibrant surf and beach culture.

    Main image credit: Hyatt/Alila

    Hamish Kilburn / 13.07.2020

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