EXCLUSIVE: Introducing SIRO, the new holistic wellbeing brand from Kerzner

    730 565 Hamish Kilburn
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    EXCLUSIVE: Introducing SIRO, the new holistic wellbeing brand from Kerzner

    Kerzner International, the company behind One&Only, Atlantis Resorts and Residences and Magazan Beach & Golf Resort, has announced it is creating a pioneering new hospitality brand designed to sit at the convergence of travel, fitness, health and wellbeing. Here’s what we know about SIRO…


    Kerzner International has launched SIRO (Strength, Inclusive, Reflection and Original), a new hospitality brand that’s purpose will be to offer a balanced wellbeing experience for guests aspiring to become a healthier, more energised and rejuvenated version of themselves. The forward-thinking aim will be nurtured by SIRO’s engaging environment, supported by experts in a suite of health-related specialisms and made especially memorable by opportunities to experience destinations urban –  from urban jungles to serene countryside – through the lens of fitness.

    The holistic wellbeing brand’s first property will be located in Boka Place, a new neighbourhood in the luxury marina destination of Porto Montenegro. Combining a 96-guestroom hotel and 144 managed residences, SIRO Boka Place is being designed by London-based design studio Atellior, and is slated for completion by the end of 2023.

    “It is always very exciting to create the first property for a new hospitality brand and this is particularly so with SIRO because it is such a forward-looking concept – destinations of excellence forging an approach to fitness and wellbeing that meets the aspirations of modern, global lifestyles,” Una Barac, Executive Director of Atellior, told Hotel Designs. “We are also blessed with one of the most stunning locations in Europe, overlooking the breath-taking Bay of Kotor as well as Porto Montenegro, and with the Montenegrin mountains rising behind.”

    SIRO Boka Place Gym cropped

    Image caption: Render of the gym and fitness centre that will be sheltered inside SIRO Boka Place, designed by Atellior. | Image credit: SIRO

    SIRO Boka Place will provide thoughtful environments for both guests and local residents. The public areas, we are being told, will emphasise the social aspect of wellbeing, providing a fully immersive experience and encouraging social interaction, with an overriding theme of ‘exploration’ and ‘play’ dictating the tempo. Sculptural bleacher seating in the lobby’s Amphitheatre zone will offer an informal and open place for people to relax and work, where leather cushions add comfort to the typical stadium experience and power points are hidden within integrated tables to provide numerous work hubs. The lobby is designed to come to life through sight, touch and sound, encouraging guests to linger.

    Since nutrition is central to wellbeing and integral to connecting with the culture of the locality, the restaurant will provide a ‘mindful menu’ – balanced and nourishing cuisine crafted by SIRO dieticians and chefs using ingredients that are sourced locally and harvested seasonally. The restaurant’s design will have an urban vibe, with a grey conglomerate stone-effect floor and exposed service black-painted ceilings with a striking black mesh; a back-lit feature wall will create a dramatic focal point. In the centre of the space, comfortable lounge furniture in hues of grey, black and deep green surrounding low tables will lend themselves to a casual dining experience, whilst other dining tables will flank the perimeter and spill out onto the meticulously landscaped terrace.

    > Designer Una Barac has joined several Hotel Designs roundtables. Since you’re here, why not check out the latest one she was involved in, on the ‘art of lighting’?

    Adjacent to the restaurant will be another another pivotal feature of the ground floor lobby; the Juice Lab and After Work-Out Bar, where bar tenders will mix healthy and nutritious cocktails, juices and smoothies.

    For those seeking a party vibe, a rooftop bar with live DJs will be a glorious rendezvous spot from day into the night. Contemporary furniture in cognac leather hues will occupy the space, offering a  variety of seating arrangements, from bar stools set around tall, communal tables through to comfortable lounge chairs. Striking, bespoke light features, inspired by sports’ physical movements will decorate the walls and hang as pendants. Contemporary outdoor furniture will grace the terrace together with lanterns and ample planting, creating a perfect al fresco experience and offering views across Boka Bay.

    By contrast, the guestrooms are being designed as poised sanctuaries where guests can continue their fitness regime, recharge and sleep very well thanks to blackout and soundproof technology. Importantly, the rooms can transform quickly and easily between active and passive mode, pulse and restorative spaces. Each room comes with a range of fitness equipment, including punch bags, yoga balls and dumbbells, and there is plenty of space to work out or meditate. Another unique feature within the guestrooms will be the stretching bars, which form an integral part of the built-in joinery, enabling guests to exercise whilst also achieving a striking design feature. In-room mist showers, innovative furniture design and sustainable materials will work together to create a private retreat for rest, rejuvenation and recovery.

    A high-performance fitness club will sit at the heart of the hotel. Featuring signature equipment and studios for workouts, yoga and dance, it will offer ample natural light thanks to the carefully designed see-saw roof, reminiscent of the industrial buildings that previously occupied the site. In addition, there will be the ‘Experience Box’ – an immersive studio with club-style lighting, sound and a large XL screen, and a smart climate-controlled 20-metre pool with a retractable roof which will allow guests to train freely regardless of weather, pausing only to take in the stunning views from the pool’s rooftop location.

    Since rehabilitation is an important part of the SIRO experience, a ‘Recovery Lab’ will offer sports rehabilitation, innovative procedures, meditation classes and relaxing treatments. The Lab’s state-of-the-art equipment and procedures will explore new avenues to renewed, improved and harmonious health. Recovery facilities will include a selection of health spa services, ranging from cryo chambers, specialised massage therapies to meditation classes for mindful regeneration.

    Igniting guests’ passions for exhilarating pursuits in the great outdoors, SIRO Boka Place will come complete with access to a number of demanding sailing circuits, plus cycling routes of varying intensity. Other outdoor activities will include hiking, boxing, climbing, kite surfing, parkour and, during the winter months, skiing, to name but a few.

    SIRO will also be building TEAM SIRO, a team of key athletes from around the world who’ll each play an advisory role as SIRO develops the fitness and wellness elements at the heart of its immersive lifestyle experience. The first ambassador is GB Olympic gold medallist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and a favourite to win gold again at the next Olympics.

    “SIRO is a gamechanger.” – Una Barac, Executive Director of Atellior.

    Atellior’s aesthetic for the hotel has taken its cue from SIRO’s brand values, reflected in finishes that combine both traditional and contemporary materials such as oak, plaster, stone and aniline leather together with concrete, metal and glass. In this way, the contrast between the active and passive faces of SIRO, the physical as well as the mindful benefits that the experience provides, are expressed. The dramatic landscape background has inspired and defined the colour palette – tan leather and dark green upholstery combined with the softer tones of the warm ivory plaster, pale fabrics and light textured wood. Materials are being specified with great care to ensure they are ISO certified, regionally sourced and, where possible, incorporate elements of recycling within their manufacturing process.

    The managed residences will range from studio apartments to three-bedroom duplexes and penthouses designed with a pared-back aesthetic. Clean lines and neutral tones will create an optimal environment for holistic wellbeing. Similar in aesthetic to the hotel guestrooms, they are designed with a calming and neutral palette inspired by the local limestone, with pops of colour in aniline cognac leather and striking artwork. Varying in size from 45 metre-squared to 170 metre-squared, the managed residences will all qualify for Montenegro’s Citizenship by Investment Programme (CBIP).

    “SIRO is a gamechanger,” says Barac. “Developing a unique concept with health, well-being and mindfulness at its core has never been more relevant and together we have the opportunity to achieve a benchmark of excellence that will be the bedrock of future SIRO hotels. It is also special to us, as a firm with studios in London and Zagreb, to work in Montenegro with such a forward-looking international team.”

    > Since you’re here, why not read about One&Only’s first property in Europe (it’s a stunner)?

    Main image credit: Kerzner International

    Hamish Kilburn / 10.01.2022


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