Editor Hamish Kilburn has noticed an influx in hotel groups debuting lifestyle brands in far-flung destinations around the world…
Whenever I disembark a long-haul flight I appreciate further just how small the world really is; it’s tiny in fact. The realisation that you can travel from one side of the planet to the other in less than 24 hours is remarkble, and it seems I am not alone.
Today, more and more travellers – young and old and of all abilities – are willing to go further in their search for adventure to learn and master the true art of luxury travel, which is in my opinion to capture one-off experiences that are totally unmatched.
This month the floodgates on the editorial were kept deliberately open so that we can share with our readers the sheer scale of hotel development that is happening worldwide, in real time. We’ve therefore made it our mission to cover as much news from Hotel Groups as possible. Hotel Indigo has made its debut in Qatar, Canopy by Hilton has made the leap into Africa, Hard Rock Hotels has made an aptly loud entrance on London’s stage and most recently, AC by Marriott has arrived in Jamaica. Our industry has proved this month alone, if nothing else, that it has anything but peaked, as our On The Boards page with no-doubt confirm.
Instead of another long-haul flight, I’ve taken five days out of the office , ahead of both Meet Up North and Hotel Summit and I have used my time wisely to travel to the quaint and colourful Greek island of Spetses. Arriving on an island where cars are forbidden – and with no ‘just opened’ luxury hotel in sight – simply the sound of naturally breaking waves has inspired me to put pen to paper, after deliberately leaving my laptop at home. Sat on a rock that’s overhanging the water’s edge, I am slowly but surely reconnecting with nature, all the time reminding myself the human importance of using natural and sustainable materials within design and architecture. One company that has predicted a rise in human touch as a trend to watch evolve over the next 100 years is Hilton, which released a report this month stating that: “In a world filled with Artificial Intelligence, human contact and the personal touch will be more critical and sought after than ever.”
With hotel groups and lifestyle brands debuting in new destinations, all the while reacting to trends and forecasts in the process to provide the right experiences for their target audience, it’s an exciting time to be at the helm of the editorial content for Hotel Designs.
During July, Hotel Designs will be putting Soft Furnishings and Fabrics under the spotlight. If you would like to contribute to these topics, please do not hesitate to email me.
Editor, Hotel Designs