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  • Accor’s Aparthotel brand Adagio arrives in London

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    Accor’s Aparthotel brand Adagio arrives in London

    Hotel Designs attended the official launch party of Aparthotel Adagio London Brentford last night, which marked the brand’s official arrival in London, UK… 

    Adagio has celebrated the opening of its first London property by hosting a show-stopping party that was attended by more than 150 people.

    The 100-key Aparthotel Adagio London Brentford, which informally opened in October of last year, is located just a few miles from London’s main airport Heathrow and is the fourth hotel within in the brand to open in the UK, with more in the pipeline.

    “This is an important milestone for us, with many more openings in the UK to be announced,” said Karim Malak, CEO of Aparthotels Adagio at the event. “Our target is to have 20 properties in the UK by 2023.”

    Aparthotels Adagio London Brentford’s public spaces have been created as an open area for guests to meet and collaborate. Each apartment offers a fully equipped kitchen, spacious bedroom and living area with a flat-screen smart TV. Guests also have access to a bar, virtual concierge, fitness centre, laundry facilities, business services and onsite parking.

    Image credit: Accor/Adagio

    The West London property is part of Brentford’s Kew Eye Tower GWQ development. The aparthotel is the fourth UK opening for the brand following launches in Edinburgh, Birmingham and Liverpool. The aparthotel brand is planning further properties in London Stratford, Leicester (opening by the end of 2019) and Glasgow (opening by the end of 2020).

    The opening of Aparthotel Adagio London Brentford emerges as part of the brand’s strategy to open 10 new hotels this year and to double the amount of properties it has within its portfolio by 2023.

    Hotel Designs will be investigating the rise of aparthotels when it puts Hotel Concepts under the spotlight in August. If you would like to contribute to this topic, please get in touch with the editorial team.

    Main image credit: Accor/Adagio

    mattd / 28.03.2019

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