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  • 25Hours Hotels to debut in Italy in 2020

    730 565 Hamish Kilburn
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    25Hours Hotels to debut in Italy in 2020

    The hotel brand that focuses on individuality, authenticity and striking first impressions has just announced that the opening of 25hours Hotel Piazza San Paolino will mark the brand’s entrance into Italy… 

    Irreverent, smart, and authentic, and always with design that starts with a compelling story, 25Hours Hotels will next year open what it is describing as a “first-of-its-kind 173-room hotel in Florence, Italy”. The hotel, which will be posited steps away from Piazza di Santa Maria Novella is slated to open in early summer 2020, unveiling daring interiors by Paola Navone and architecture by Genius Loci Architecture.

    25hours Hotel Piazza San Paolino will celebrate the wanderings of the exiled Dante Alighieri, with The Divine Comedy as the basis for its storytelling.

    While the local architecture firm will take care of renovating the three existing buildings and integrating them into a single complex, Navone will add her own creative hallmark to the hotel combining the traditional with the contemporary.

    The listed group of buildings in the Tuscan capital spans an area of 10,750 square meters and will set a new standard for the neighborhood with plans to incorporate many Florentine businesses and local heroes.

    25hours is a young hotel idea that seeks to find contemporary answers to the demands of urban, cosmopolitan travelers. The German-born brand focuses on individuality, authenticity and character, and designs each of its hotels in partnership with various designers and in a unique style, under the motto “Know one, know none”.The hotel brand currently operates 13 hotels in German-speaking countries as well as in Paris. 2020 will also see more openings: The 25hours Hotel Firenze and the 25hours Hotel Dubai. The 25hours Hotel Company formed a strategic alliance with AccorHotels in 2016, and now also pursues hotel projects around the globe.

    Main image credit: Studio OTTO

    Hamish Kilburn / 14.08.2019

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