In order to keep an eye on what the industry experts predict will be popular trends for 2020 and beyond, Hotel Designs’ editorial team have identified colours, shapes and concepts that they expect will make an appearance on the international hotel design scene next year (edited by Hamish Kilburn)…
For many designers, architects and hoteliers, ‘trends’ is a dirty word. For too long, the monosyllabic noun has been misused in sentences to create a barrier for creativity, opinions and personable design to flourish.
Nonetheless, the editorial team at Hotel Designs are of the strong opinion that, while trends in the generic sense have become obsolete and replaced by meaningful design to suit a particular design brief or concept, it’s still important to look ahead at expert predictions to understand the value and relevance of certain colours, shapes and forms. With the aim to inform in order to spark new conversations within the industry, here are some interesting trends that we expect to emerge and evolve in 2020.
Neutral colour palettes
This year, more and more suppliers have launched ‘essential ranges’ among their collection. By doing so, the focus has been on quality of material and not primarily bold colours or patterns. It’s also no coincidence that Pantone has recently chosen its Colour of the Year to be Classic Blue; a simple tone, which cannot be confused, that symbolises calm, confidence and connection.
As modern travellers continue to demand more home-from-home comforts from their hotel experience – and while hotel design briefs continue to include reference of creating timeless settings, we expect the personality of the property to speak through accessories and soft furnishings, which are inexpensive objects that can be changed easily with little fuss (especially in the boutique hotel market).
Meaningful and sustainable design
Less of a trend, and more of a movement, designing meaningful spaces with purpose has been a key drive for many designers and design briefs for hotel projects that have completed this year – and we expect this to evolve further in 2020 with more emphasis on alternative materials.
What sets the leading hotel designers aside from others is their ability to challenge convention in many hotel areas. The lobby, for example, has traditionally, in many regions, been seen as a grand welcome to reflect the wealth of the hotel owner. Recent hotel openings – and hotels that are currently on the boards – suggest that designers are managing to persuade developers and owners to focus on creating sense of place with the use of local craft and materials. One example of a hotel using natural materials in its design is Heckfield Place, which won the Eco Award at The Brit List Awards 2019 for its core aims, which included sourcing design materials and concepts locally.
The use of strong gold within the interiors of modern hotels has largely been replaced for warmer metals and and surfaces in order to create more comfortable spaces. As manufacturing technology improves, surfaces are becoming more textured and layered with different materials in order to create interesting patterns and shapes. Kit Miles Studio’s latest collections, Kubrick and Corinthian Check, bring energy back into the walls.
Meanwhile, manufacturers are injecting energy through meaningful collaborations. Partnering with the likes of 2LG Studio and Camille Walala among others, Floor Story – sheltering its innovative designs at Kent + London – has been able to unveil a number of different bold and boundless rug designs.
There’s plenty of evidence to suggest that in order to create statement areas within the hotel, bold designers will use a single motif that they can reflect in the furniture, soft furnishings and the walls. Replacing feature walls, which we at Hotel Designs believe have had their day, meaningful patterns will be used to create powerful interiors. If MEGRE Interiors’ VIP room at Sleep & Eat 2019 is anything to go by, there are no boundaries as to how far this fabulous concept can go (if injected into the right interior scheme).
Season of contrasts and abstract energy
In the fashion, we are currently in the season of contrasts, where one catwalk is being filled with the lavishness of the ’70s French bourgeoisie, while another is paying homage to the spirit of punk. Somewhat diluted, but still on the same page, designers on the interior scene are striving for abstract energy in order to create fun free-spirited, flexible spaces to cater to the needs of all travellers.
In regards to how this could affect the international hotel design industry, there has been a rise in independent and quirky lifestyle brands, such as 25hours Hotels and Riggs Washington D.C., that shelter quirky and trend-setting moments. that are giving the hotel design scene a fresh perspective. With the aim to create abstract moments for guests checking in, designers are being given more space to let their creativity flow – arguably giving less emphasis on ‘trends’ and more focus on designing with purpose.
Have your say. If you have identified a trend or design concept that you believe we should be talking about, tweet us @HotelDesigns.
Main image credit: Kit Miles Studio