Made by hand in Devon, Naturalmat’s new luxury 500 thread count, organic cotton percale bed linen is the answer to a good sleep, which is what we all need right about now…
Naturalmat, the award-winning brand in organic and ethically made mattresses and beds that has been supplying the industry for more than 20 years, has launched its keenly awaited luxurious, new wholly organic bed linen.
All Naturalmat’s new bed linen is a premium 500 thread count cotton percale which is delightfully soft, crisp and more luxurious than high street brands. This, combined with its organic credentials, offers a unique combination.
The organic bed linen collection has been a long time in the making. This is because Naturalmat distinguishes itself in its singular quest to deliver a luxurious, wholly organic, ethically made yet affordable offering… a bed linen collection that meets the most stringent organic credentials.
“From the outset at Naturalmat we have made it our purpose to deliver a luxury yet ethical and organic alternative offering,” said the company’s CEO, Mark Tremlett. “This is more important than ever now as we have become increasingly aware of concerns over environmental impact and the importance of sustainability. I am excited that Naturalmat can finally deliver consumers a high quality yet affordable bed linen which meets the most stringent social, ecological and healthiest organic criteria.”
The new bed linen collection is GOTS-certified – GOTS (Global Organic Textile Standard) is a worldwide standard for organic fibres incorporating both ecological and social criteria. From the time the cotton seed is planted to growing it without pesticides or chemicals, through to harvesting and processing it is done in a way that doesn’t deteriorate the land and looks after the welfare of workers. Naturalmat sources the cotton from a mill in southern India – known to produce the best quality cotton for some of the most prestigious brands in the world.
The mill is fully certified organic and is unique in that it carries out the entire production process… here they spin, weave, wash, finish, cut and sew the cotton to create and realise the Naturalmat organic bed linen collection. This is reflective of and entirely in keeping with Naturalmat’s ethos – all its beds and mattresses are made completely from scratch at its Devon-based bedworks which generates its own Green electricity and only sources its wool from organic sheep farms within a 50 mile radius of the bedworks.
The buttons on Naturalmat’s organic duvet covers are made from nuts produced by Tagua Palms which grow naturally in equatorial rainforests and enables local people to make a living from the nuts produced by these trees. The Tagua tree has such an economic and sustainable status that it’s saving rainforests. The resulting button is as hard wearing as polyester but has as beautiful a finish as ivory.
Naturalmat’s fitted sheets are unique in that they have capacity to accommodate both a super thick mattress as well as a topper yet are elasticated the entire way around – not just the corners. This elasticated perimeter stretches or contracts under the mattress to provide a perfect smooth, wrinkle-free sheet atop… whether it’s to fit mattress only, or a super thick mattress combined with topper. With the increase in prevalence to combine topper with mattress, these sheets are versatile enough to suit both and ensure there’s no need to purchase new bed sheets due to the addition of a topper.
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Main image credit: Naturalmat
