Award-winning architecture and design studio, Michaelis Boyd, has revealed a glimpse into its vision for this year’s pop-up bar at Sleep & Eat 2019…
Sleep & Eat has unveiled the first teaser of Michaelis Boyd’s Sleeper Bar, which will be unveiled at this year’s event that takes place on November 19 – 20 at Olympia London. With the area at the show designed anew each year to embody the show’s theme, this year the challenge for Michaelis Boyd is to interpret ‘Social FlexAbility’.
“Our Sleeper Bar has drawn inspiration from The Man Who Planted Trees, a short story by Jean Giono which celebrates the power of the natural environment,” said Tim Boyd and Alex Michaelis ahead of the show. “The tale describes a shepherd’s long and successful effort to single-handedly reforest a desolate valley in the foothills of the Alps in the first half of the 20th Century. Working primarily in timber, our bar is a study in sustainability; investigating the afterlife of the materials through scale, layering, adaptability and recycling. This has led us to create a space that will cater to all walks of life, adjusting to the needs of each individual, and making the bar a rich experience for each visitor.”
This year’s bar follows in the memorable footsteps of Sleeper Bars which have explored such diverse topics as tales of wonder, social tribes and guest loyalty. The theme for 2019 is intended to explore hospitality’s unique place in balancing our desire for human interaction with our need for privacy, an issue made all-the-more pressing by our digital age. Visitors to Sleep & Eat can expect to find a bar buzzing with people doing business, catching up with friends, quietly checking emails, or simply resting weary feet, especially during the late evening networking on day one.
As you might expect of an event recognised worldwide for nudging the hospitality design and development conversation forward, The Sleeper Bar will not be the only space at Sleep & Eat to be specially designed by an international design firm. Plans for this year also include the introduction of a Social Hub together with a new-look VIP Lounge.
Hotel Designs is a proud media partner of the show. This year, the exhibition will be open from 10am on November 19 with an evening drinks reception until 20:30pm, and from 10:00am-18:00pm on November 20. To register for a complimentary pass, visit registration.
Main image credit: Michaelis Boyd
